Publisher Description
The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford—and give it to them—you will achieve outstanding results. This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy’s trademark wisdom, you’ll discover how to: • Build your customer base • Set yourself apart from the competition • Answer the three crucial questions about any new product or service • Leverage market research and focus groups to fuel better decisions • Fulfill a basic emotional need for buyers • Determine the correct price point for your offerings • Become truly customer-focused • Make the most of your distribution channels • And more Packed with practical strategies, this little book shows how to dominate your market in a big way.
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About Brian Tracy
Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year and is one of America’s leading authorities on the development of human potential and personal effectiveness. He has worked with the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and the Million Dollar Round Table. He is the author of over seventy books and more than 300 audio and video learning programs. He has given more than five thousand talks and seminars to five million people worldwide, bringing a unique blend of humor, insight, information, and inspiration.