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Download Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Audiobook (Unabridged)

Extended Audio Sample Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Unabridged) Audiobook, by David Meerman Scott
3.56 out of 53.56 out of 53.56 out of 53.56 out of 53.56 out of 5 3.56 (9 ratings) (rate this audio book) Author: David Meerman Scott Narrator: Brian Halligan, David Meerman Scott Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2010 ISBN:
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The Grateful Dead: rock Legends, marketing pioneers.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away freemium content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Frank | 11/7/2013

    " An interesting blend of marketing theory and stories of fellow Deadheads "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Terrence | 4/23/2013

    " Some good ideas, a few of which I have already incorporated in to my puppetry business. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lorri Carroll | 3/21/2013

    " Not even a dead fan and I loved this book. Great info here with strategies for succeeding in marketing with social media. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Andi | 12/21/2012

    " Sort of text-book-y, but interesting. I'm not what you'd call a Grateful Dead fan, but they certainly did do things differently and it worked. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Cindy | 8/13/2012

    " The Grateful Dead definitely thought outside the box for marketing when they started out. Although this is written almost as a history of The Dead's marketing, any business can find some similarities and perhaps some innovative ideas to marketing. Fast and easy read. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Carolyn Levinson | 6/14/2011

    " Great reading for deadheads, marketers, entrepreneurs or anybody. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eric | 5/20/2011

    " got some good perspective that I put into action "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 John | 4/8/2011

    " Whether purposefully or not, the Grateful Dead were intuitive and effective marketers of their product and brand. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 John | 12/7/2010

    " Whether purposefully or not, the Grateful Dead were intuitive and effective marketers of their product and brand. "

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