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Audiobooks >  > Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Unabridged) Audiobook, by David Meerman Scott Play Audiobook Sample

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Audiobook (Unabridged)

By: David Meerman Scott
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Unabridged) Audiobook, by David Meerman Scott Play Audiobook Sample
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Read By: Brian Halligan, David Meerman Scott Publisher: Gildan Media LLC Listen Time: at 1.0x Speed 2.00 hours at 1.5x Speed 1.50 hours at 2.0x Speed Release Date: September 2010 Format: Unabridged Audiobook ISBN:
3.0536170212766 out of 53.0536170212766 out of 53.0536170212766 out of 53.0536170212766 out of 53.0536170212766 out of 5 (3.05) - 94 listener ratings
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Publisher Description

The Grateful Dead: rock Legends, marketing pioneers.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away freemium content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Download and start listening now!

"Not even a dead fan and I loved this book. Great info here with strategies for succeeding in marketing with social media."

— Lorri (5 out of 5 stars)

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Unabridged) Listener Reviews

Overall Performance: 3.375 out of 53.375 out of 53.375 out of 53.375 out of 53.375 out of 5 (3.38)
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Write a Review
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " An interesting blend of marketing theory and stories of fellow Deadheads "

    — Frank, 11/7/2013
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " Some good ideas, a few of which I have already incorporated in to my puppetry business. "

    — Terrence, 4/23/2013
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " Sort of text-book-y, but interesting. I'm not what you'd call a Grateful Dead fan, but they certainly did do things differently and it worked. "

    — Andi, 12/21/2012
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " The Grateful Dead definitely thought outside the box for marketing when they started out. Although this is written almost as a history of The Dead's marketing, any business can find some similarities and perhaps some innovative ideas to marketing. Fast and easy read. "

    — Cindy, 8/13/2012
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Great reading for deadheads, marketers, entrepreneurs or anybody. "

    — Carolyn, 6/14/2011
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5

    " got some good perspective that I put into action "

    — Eric, 5/20/2011
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " Whether purposefully or not, the Grateful Dead were intuitive and effective marketers of their product and brand. "

    — John, 4/8/2011
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " Whether purposefully or not, the Grateful Dead were intuitive and effective marketers of their product and brand. "

    — John, 12/7/2010

About David Meerman Scott

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.