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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Audiobook
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“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
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About Adam Alter
Adam Alter is an assistant professor in the marketing department at the Stern School of Business, New York University, with an affiliated appointment in the psychology department. A native of Australia, Alter’s research focuses on how people reach the judgments and make the decisions that shape their lives, the intersection of behavioral economics, marketing, and psychology. He has lectured at numerous institutions, including Harvard, Yale, MIT, Stanford, Cornell, and the University of Chicago. Alter’s work has been widely published, including in the Journal of Experimental Psychology, and has been featured on PBS, and BBC, as well as in the New York Times, Wall Street Journal, and Economist. He is also a guest blogger on the Psychology Today website. Alter received his BSc in Psychology from the University of New South Wales, where he won the University Medal in Psychology, and his MA and PhD from Princeton, where he held a Fellowship in the Woodrow Wilson Society of Scholars.