An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings. As profound as they are, these effects are almost impossible to detect both as they're occurring and in hindsight. Drunk Tank Pink is the first detailed exploration of how our environment shapes what we think, how we feel, and the ways we behave. The world is populated with words and images that prompt unexpected, unconscious decisions. We are so deeply attracted to our own initials that we give more willingly to the victims of hurricanes that match our initials: Kims and Kens donate more generously to Hurricane Katrina victims, whereas Rons and Rachels give more openly to Hurricane Rita victims. Meanwhile, an illuminated light bulb inspires creative thinking because it symbolizes insight. Social interactions have similar effects, as professional cyclists pedal faster when people are watching. Teachers who took tea from the break room at Newcastle University contributed 300 percent more to a cash box when a picture of two eyes hung on the wall. We're evolutionarily sensitive to human surveillance, so we behave more virtuously even if we're only watched by a photograph. The physical environment, from locations to colors, also guides our hand in unseen ways. Dimly lit interiors metaphorically imply no one's watching and encourage dishonesty and theft, while blue lights discourage violent activity because they're associated with the police. Olympic taekwondo and judo athletes are more likely to win when they wear red rather than blue, because red makes them behave aggressively and referees see them as more dominant. Drunk Tank Pink is full of revelatory facts, riveting anecdotes, and cutting-edge experiments that collectively explain how the most unexpected factors lead us to think, feel, and behave the way we do.
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“Alter not onlyexplains the source of many cognitive quirks, but convincingly argues thatcomprehending them affords a better understanding of broader behaviors, fromcyclical poverty to altruism…In Alter’s hands, case studies take on new life…Fluentlymoves between psychology, medicine, and cultural history, offering surprises toreaders at many levels of expertise.”
— Publishers Weekly
“Adam Alter has collected the most wonderfully strange and surprising nuggets of recent psychological research in one book. I guarantee you’ll want to share the incredible anecdotes in Drunk Tank Pink with friends.”
— Joshua Foer, New York Times bestselling author of Moonwalking with Einstein“We are, in several senses, curious creatures. Popular NYU psychology and marketing professor Adam Alter has applied his own inquisitiveness to compose a fascinating tome about the hidden things that make us think, act, and feel the way we do. The debut result will please readers of Malcolm Gladwell and other writers about unexpected wonders.”
— Barnes & Noble, editorial review“Solid, down-to-earth insights into why we think, feel, and act the way we do.”
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Adam Alter is an assistant professor in the marketing department at the Stern School of Business, New York University, with an affiliated appointment in the psychology department. A native of Australia, Alter’s research focuses on how people reach the judgments and make the decisions that shape their lives, the intersection of behavioral economics, marketing, and psychology. He has lectured at numerous institutions, including Harvard, Yale, MIT, Stanford, Cornell, and the University of Chicago. Alter’s work has been widely published, including in the Journal of Experimental Psychology, and has been featured on PBS, and BBC, as well as in the New York Times, Wall Street Journal, and Economist. He is also a guest blogger on the Psychology Today website. Alter received his BSc in Psychology from the University of New South Wales, where he won the University Medal in Psychology, and his MA and PhD from Princeton, where he held a Fellowship in the Woodrow Wilson Society of Scholars.
Tristan Morris is an Earphones Award–winning narrator. He received an MFA in acting from the New School for Drama in New York City after studying theater and philosophy at Pacific Lutheran University. His work as a voice actor began in 2011 after training with master teachers Scott Brick, Pat Fraley, and Nancy Wolfson. He works in New York City and Denver creating new theatrical works.