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Influence: The Psychology of Persuasion Audiobook, by Robert B. Cialdini Extended Sample Click for printable size audiobook cover
Author: Robert B. Cialdini Narrator: George Newbern, TBD Publisher: HarperAudio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2016 ISBN: 9780062660398
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The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

  1. Reciprocation: The internal pull to repay what another person has provided us.
  2. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
  3. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
  4. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
  5. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
  6. Scarcity: We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

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Quotes & Awards

  • “Arguably the best book ever on what is increasingly becoming the science of persuasion.”

    Amazon.com, editorial review

  • An iBooks bestseller in Audiobooks
  • A #1 Amazon.com bestseller in Consumer Behavior

Listener Reviews

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  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Romeske | 5/16/2019

    " Excellent book. Clearly explained and many examples. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Avaan | 1/21/2019

    " Influence unpacks 6 powerful tools of persuasion in a concise, easy to understand way. The writer takes a storytelling approach to the subject thus making it engaging at all times. At the very least, this book will save you from being swindled from a master of the art. "

About the Author

Robert Cialdini is a leading pioneer in the field of social influence. He is Regent’s Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work. He gives approximately sixty lectures a year to premier business associations and leading corporations.

About the Narrators

George Newbern is an Earphones Award–winning narrator and a television and film actor best known for his roles as Brian MacKenzie in Father of the Bride and Father of the Bride Part II, as well as Danny in Friends. As a voice actor, he is notable for his role as Superman on the Cartoon Newtork series Static Shock, Justice League, and Justice League Unlimited. He has guest starred on many television series, including Scandal, The Mentalist, Private Practice, CSI: Miami, and Numb3rs. He holds a BA in theater arts from Northwestern University.

Beverly Jenkins is the recipient of the 2018 Michigan Author Award, the 2017 Romance Writers of America Lifetime Achievement Award, and the 2016 Romantic Times Reviewers’ Choice Award for historical romance. She has been nominated for the NAACP Image Award in Literature and was featured both in the documentary Love between the Covers and on CBS Sunday Morning. Her work has been praised by the Wall Street Journal, People magazine, and NPR.