Applying the lessons of the bestselling parable The Go-Giver to real-world situations The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away. Visit www.GoGiversSellMore.com
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"This is the companion book to the short story "The Go-Giver" by the same authors. It elaborates on the principles outlined in the first book, and is a great read. I very much recommend this book, but read "The Go-Giver" first!"
— David (4 out of 5 stars)
“Use the approach in this book and you will not only sell more, you will also live a rich and joyful life. It works!”
— Spencer Johnson, MD, #1 New York Times bestselling author“Burg and Mann have unlocked the key to superstar selling: focus on others and touch lots of lives with authentic, exceptional value. Successful people know this is exactly how it’s done. Prepare to follow their suggestions and create more abundance.”
— Michael Port, New York Times bestselling author“Go-givers do sell more. Why? Because they shift their focus from getting to giving, and create value one customer at a time. Read and remember that it’s not about you—it’s always about the other person.”
— Gary Keller, New York Times bestselling author“Go-Givers Sell More beautifully reveals the paradox of genuine selling—that it’s all about the other person.”
— John Assaraf, New York Times bestselling author“Destined to become a classic of selling from the heart.”
— Chris Widener, New York Times bestselling author“For those of us who have always thought of sales as a dirty word or necessary evil, Burg and Mann remind us, brilliantly and compassionately, that it really is possible to do well by doing good.”
— Jennifer Kushell, New York Times bestselling author" I would suggest reading the Go-Giver before reading this... would probably make more sense. Very good book though. "
— David, 1/13/2014" Nice concise follow up to the Go-Giver story. "
— Emma, 12/24/2013" A good practical explination of what's found in the go-giver "
— Steven, 12/14/2013" I liked this book very much. "
— Dan, 4/21/2013" I really enjoyed reading "
— Carolyn, 8/23/2012" Bob Burg is AMAZING, AWESOME, and Authentic Read All of his books it will shift how you do business... "
— Carly, 7/26/2012" A good expansion of the Go-Giver. "
— Sam, 5/24/2012" Bob does a great job explaining and differentiating the giving perspective. So much different then the majority today. I liked this very much. "
— Rick, 3/15/2012" As a follow up to The Go-Giver, it gives practical applications and examples. Very good "
— Brian, 2/18/2012" This was a very good follow-up to the Go Giver. The original was a parable. This essentially take the "Five Laws of Stratospheric Success" illustrated in the parable, and breaks them down with real world examples. It's a quick and easy read and worth the time and effort. "
— Jason, 11/7/2011" I enjoyed this book; however, I did feel it was a little harder to follow at times & wasn't as easy of a read at the first 'Go-Giver", but overal good book. "
— Kellylr, 11/2/2011" It's true. They do. That's becuase the law of reaping and sowing is always in play in God's universe. "
— Gina, 10/19/2011" I really enjoyed the concepts in this book. Made a lot of sense and really presented a good perspective. "
— Jana, 9/29/2011" I've read a lot of books about sales lately, but this one is by far my favorite. Loved it! "
— Diana, 8/24/2011" You don't haave to be in a customer service or sales job to get something out of this well written book! "
— Nikki, 7/22/2011" I think the Go Giver is a better read for the genre and highly recommend it. "
— Christi, 5/28/2011" It's true. They do. That's becuase the law of reaping and sowing is always in play in God's universe. "
— Gina, 4/27/2011" A good practical explination of what's found in the go-giver "
— Steven, 4/17/2011" I really enjoyed the concepts in this book. Made a lot of sense and really presented a good perspective. "
— Jana, 1/19/2011" As a follow up to The Go-Giver, it gives practical applications and examples. Very good "
— Brian, 1/17/2011" You don't haave to be in a customer service or sales job to get something out of this well written book! "
— Nikki, 11/30/2010" Bob does a great job explaining and differentiating the giving perspective. So much different then the majority today. I liked this very much. "
— Rick, 6/16/2010" I would suggest reading the Go-Giver before reading this... would probably make more sense. Very good book though. "
— David, 5/23/2010Bob Burg is a highly sought-after conference speaker who teaches the principles at the core of The Go-Giver book to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals and Adversaries into Allies. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014. John David Mann is an entrepreneur and award-winning coauthor whose titles include the New York Times bestsellers Flash Foresight and The Red Circle and the national bestsellers Among Heroes and The Slight Edge. His Take the Lead (with Betsy Myers) was named by Tom Peters and the Washington Post as Best Leadership Book of 2011.
John David Mann is an award-winning author whose titles include the New York Times bestseller Flash Foresight and the international bestseller The Go-Giver.