Publisher Description
Customer Magic—The Macquarie Way shines a light on how an Australian technology company grew from a challenger telecom brand in the 1990s into a dynamic billion-dollar company. In a market notorious for underserving and overcharging customers, Macquarie Technology harnessed the magic of customer experience to achieve seemingly impossible customer-centric results and become world leaders in delivering award-winning customer experience.
This practical, easy-to-read guide for any leader, business owner, or team member in any size organization shares key lessons to transform customer experience and drive growth in your business. It will inspire, spark action, and empower you to make your own brand of magic.
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About Joseph A. Michelli
Joseph A. Michelli, PhD, is a speaker, author, and
organizational consultant who transmits his knowledge of exceptional business
practices in ways that develop joyful and productive workplaces. He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson
Bookscan, and New York Times bestselling author. He received his master’s degree and doctorate
from the University of Southern California and is a professional member of the
National Speakers Association and the Authors Guild. Having journeyed with a
close family member through a six year battle with breast cancer, Dr. Michelli
is also committed to social causes associated with curing cancer.