Unleash a killer combination of old and new sales strategies.
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?
Old-school prospecting tactics or new-school techniques alone won’t provide the answers. But Combo Prospecting will…by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:
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Tony J. Hughes is a respected sales leader and consultant with three decades of winning experience. He is an award-winning blogger, coveted keynote speaker, and a top LinkedIn B2B sales influencer.
Simon Mattacks is an actor and voiceover artist who has worked on films such as The World Is Not Enough.