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Big Bang Disruption: Strategy in the Age of Devestating Innovation Audiobook
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It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what's happening. Never mind the "innovator's dilemma"-this is the innovator's disaster. And it's happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don't share your approach to customer service, and they're not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there's still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.
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“Everyone has heard of the Innovator’s Dilemma, but this book is about the Innovator’s Nightmare. What should you do if your business is disrupted virtually overnight? Reading this book is the best action you can take to fend off a Big Bang Disruption.”
— Hal Varian, Chief Economist, Google
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“A fascinating insight. Read this book quickly because the rules of the innovation game change overnight in this brave new world set out by the authors.”
— Paul Polman, CEO, Unilever -
“Everything you need from business school in one very direct book. Big Bang Disruption elegantly and simply identifies why innovation happens in some new companies and how you can embrace and harness this new way of thinking.”
— Dick Costolo, CEO, Twitter
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About the Authors
Larry Downes is an Internet industry analyst and author on the impact of disruptive technologies on business and policy. His first book, Unleashing the Killer App, was one of the biggest business bestsellers of the early 2000s. He is a columnist for Forbes and CNET and writes regularly for other publications including USA Today and the Harvard Business Review. He lives in Berkeley, California.
Paul Nunes is the global managing director of research at the Accenture Institute for High Performance and the senior contributing editor at Outlook, Accenture’s journal of thought leadership. His research findings have been covered by the New York Times, the Wall Street Journal, USA Today, and Forbes. He lives in Boston.
About Chris Sorensen
Chris Sorenson has worked extensively as an actor, playwright, and screenwriter. He studied at the Rutgers Professional Actor Training Program and is an original member of the Present Company, producers of FringeNYC. The Thin Air Theatre Company of Colorado considers him their playwright-at-large and have produced ten of his plays over the past eleven years. His screenplays The Roswell Project and Classic Rock are both currently in production, and his horror script Suckerville is currently in development. He has received three AudioFile Earphones Awards, and his recording of Sent by Margaret Peterson Haddix was selected by AudioFile as one of the Best Audiobooks of 2010.