behind-the-scenes look at the groundbreaking methodology that today’s most
in-demand innovation factory uses to create some of the boldest products and
successfully bring them to market.
Today, innovation is seen by business leaders and the media
alike as the key to growth, a burning issue in every company, from startups to
the Fortune 500. And in that space, Fahrenheit 212 is viewed as a
high-performance innovation SWAT team, able to solve the most complex,
mission-critical challenges. Under Mark Payne, the firm’s president and head of
idea development, Fahrenheit 212, since its inception a decade ago, has worked
with such giants of industry as Coca-Cola, Samsung, Hershey’s, Campbell’s Soup,
LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express,
Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a
hotspot for innovation in publications like Fortune,
Esquire, Businessweek, and Fast Company.
What Drives Fahrenheit 212’s success is its unique
methodology, combining what it calls Magic—the creative side of innovation—with
Money, the business side. They explore every potential idea with the end goal
in mind—bringing an innovative product to market in a way that will transform a
company’s business and growth. In How to
Kill a Unicorn, Mark Payne pulls back the curtain on how the company is
able to bring more innovative products and ideas successfully to market than
any other firm and offers blow by blow inside accounts of how they grapple with
and solved their biggest challenges. Download and start listening now!