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Extended Audio Sample Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, by Bernd H. Schmitt Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bernd H. Schmitt Narrator: Lloyd James, Sean Pratt Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

Based on Schmitt's award-winning "Corporate Creativity" course at Columbia Business School's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success. Download and start listening now!

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Quotes & Awards

  • “Schmitt practices what he preaches. When cajoling business leaders to free themselves from cautious, predictable Small Think strategy, he thinks big himself: calling as witnesses not just Apple and Dove, but also Odysseus and Mahler. This book opens up minds—and tantalizing opportunities.”

    Sir Martin Sorrell, CEO, WPP Group PLC

  • “Having worked with Schmitt on strategy projects, I am delighted he has put his creative thoughts into a powerful, actionable toolkit. Big Think Strategy provides a much-needed fresh look at strategy. It is a must-read for leaders at all levels of the organization.”

    Dong-Bin Shin, vice chairman, Lotte Group

  • “There is not a bolder, more creative thinker in marketing than Schmitt; and so it is no surprise that Big Think Strategy is inspiring, informative, and immensely rewarding from start to finish. It makes a difficult but important area of business much, much easier.”

    Kevin Lane Keller, E. B. Orson Professor of Marketing, Tuck School of Business at Dartmouth

  • “Big-picture decision making can be considerably more difficult than ordered, analytical problem solving. Schmitt not only covers big-picture idea generation, but also offers tangible yet creative advice on how to bring these ideas to fruition. I highly recommend this book.”

    Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson Graduate School of Management

  • “Schmitt shows what it takes to drive creativity and innovation at the core of an enterprise. Whether in architecture or business, leadership requires thinking big and knowing how to carry an idea through to completion. Big Think Strategy shows readers how to break out of old habits and shake things up.”

    Daniel Libeskind

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