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Download Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Audiobook

Extended Audio Sample Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Audiobook, by Bernd H. Schmitt Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (28 ratings) (rate this audio book) Author: Bernd H. Schmitt Narrator: Lloyd James Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2008 ISBN: 9781596591936
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Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

Based on Schmitt's award-winning "Corporate Creativity" course at Columbia Business School's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success. Download and start listening now!


Quotes & Awards

  • “Schmitt practices what he preaches. When cajoling business leaders to free themselves from cautious, predictable Small Think strategy, he thinks big himself: calling as witnesses not just Apple and Dove, but also Odysseus and Mahler. This book opens up minds—and tantalizing opportunities.”

    Sir Martin Sorrell, CEO, WPP Group PLC

  • “Having worked with Schmitt on strategy projects, I am delighted he has put his creative thoughts into a powerful, actionable toolkit. Big Think Strategy provides a much-needed fresh look at strategy. It is a must-read for leaders at all levels of the organization.”

    Dong-Bin Shin, vice chairman, Lotte Group

  • “There is not a bolder, more creative thinker in marketing than Schmitt; and so it is no surprise that Big Think Strategy is inspiring, informative, and immensely rewarding from start to finish. It makes a difficult but important area of business much, much easier.”

    Kevin Lane Keller, E. B. Orson Professor of Marketing, Tuck School of Business at Dartmouth

  • “Big-picture decision making can be considerably more difficult than ordered, analytical problem solving. Schmitt not only covers big-picture idea generation, but also offers tangible yet creative advice on how to bring these ideas to fruition. I highly recommend this book.”

    Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson Graduate School of Management

  • “Schmitt shows what it takes to drive creativity and innovation at the core of an enterprise. Whether in architecture or business, leadership requires thinking big and knowing how to carry an idea through to completion. Big Think Strategy shows readers how to break out of old habits and shake things up.”

    Daniel Libeskind

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Omu | 11/23/2013

    " I sure do have a lot of work to do. This i just realized. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Corey Grant | 9/9/2011

    " Loved this book. It definately helps people not only think outside the box but to also know why they should be thinking outside of the box. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lori Grant | 7/11/2009

    " A must-read book on innovation for knowledge workers and entrepreneurs. "

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About the Author

Bernd H. Schmitt is professor of marketing at Columbia Business School and the executive director of the Center on Global Brand Leadership. As a consultant and CEO of the EX Group, he has worked with companies worldwide, including Sony, Ford, Procter & Gamble, Estée Lauder, DuPont, and IBM. He is the author of the bestselling Experiential Marketing: How to Get Customers to Sense, Feel, Think, Actand Relate to Your Company and Brands, Customer Experience Management, and There’s No Business That’s Not Show Business, among others.

About the Narrator

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.