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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Audiobook
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(3.10) - 31 listener ratings
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How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets. We all know that businesses need creative and innovative strategies to compete. But as Schmitt points out, conventional corporate wisdom, which eschews risk taking and rewards small thinking, discourages the kind of bold ideas needed to change markets. Big Think Strategy is the antidote to such corporate inertia. Through business case studies and commentaries on cultural phenomena, Schmitt uncovers the essence of bold leadership and the sources of revolutionary change. Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. He gives step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them, as well as how to establish organizational structures that will sustain long-term "big thinking" within your company. Schmitt's irreverent narrative style makes for lively, entertaining listening, as he draws on his diverse personal passions, steak, classical music, and good haircuts, to make his points. In Big Think Strategy, you will learn how to look outside the box for the bold, new ideas that will drive your firm's success.
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"Loved this book. It definately helps people not only think outside the box but to also know why they should be thinking outside of the box."
— Corey (4 out of 5 stars)
Quotes
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“Schmitt practices what he preaches. When cajoling business leaders to free themselves from cautious, predictable Small Think strategy, he thinks big himself: calling as witnesses not just Apple and Dove, but also Odysseus and Mahler. This book opens up minds—and tantalizing opportunities.”
— Sir Martin Sorrell, CEO, WPP Group PLC -
“Having worked with Schmitt on strategy projects, I am delighted he has put his creative thoughts into a powerful, actionable toolkit. Big Think Strategy provides a much-needed fresh look at strategy. It is a must-read for leaders at all levels of the organization.”
— Dong-Bin Shin, vice chairman, Lotte Group -
“There is not a bolder, more creative thinker in marketing than Schmitt; and so it is no surprise that Big Think Strategy is inspiring, informative, and immensely rewarding from start to finish. It makes a difficult but important area of business much, much easier.”
— Kevin Lane Keller, E. B. Orson Professor of Marketing, Tuck School of Business at Dartmouth -
“Big-picture decision making can be considerably more difficult than ordered, analytical problem solving. Schmitt not only covers big-picture idea generation, but also offers tangible yet creative advice on how to bring these ideas to fruition. I highly recommend this book.”
— Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson Graduate School of Management -
“Schmitt shows what it takes to drive creativity and innovation at the core of an enterprise. Whether in architecture or business, leadership requires thinking big and knowing how to carry an idea through to completion. Big Think Strategy shows readers how to break out of old habits and shake things up.”
— Daniel Libeskind
Big Think Strategy Listener Reviews
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" I sure do have a lot of work to do. This i just realized. "
— Omu, 11/23/2013 -
" A must-read book on innovation for knowledge workers and entrepreneurs. "
— Lori, 7/11/2009
About Bernd H. Schmitt
Bernd H. Schmitt is professor of marketing at Columbia Business School and the executive director of the Center on Global Brand Leadership. As a consultant and CEO of the EX Group, he has worked with companies worldwide, including Sony, Ford, Procter & Gamble, Estée Lauder, DuPont, and IBM. He is the author of the bestselling Experiential Marketing: How to Get Customers to Sense, Feel, Think, Actand Relate to Your Company and Brands, Customer Experience Management, and There’s No Business That’s Not Show Business, among others.
About Lloyd James
Lloyd James (a.k.a. Sean Pratt) has been a working professional actor in theater, film, television, and voice-overs for more than thirty years. He has narrated over one thousand audiobooks and won numerous Earphones Awards and nominations for the Audie Award and the Voice Arts Award. He holds a BFA degree in acting from Santa Fe University, New Mexico.