The difference between helping
and selling is just two letters
If you’re wondering how to
make your products seem more exciting online, you’re asking the wrong question.
You’re not competing for attention only against other similar products. You’re
competing against your customers’ friends and family and viral videos and cute
puppies. To win attention these days you must ask a different question: “How
can we help?”
Baer’s Youtility offers a new approach that cuts
through the clutter: marketing that is truly, inherently useful. If you sell
something, you make a customer today, but if you genuinely help someone, you
create a customer for life.
from real examples of companies who are practicing Youtility as well as his
experience helping more than seven hundred brands improve their marketing
strategy, Baer provides a groundbreaking plan for using information and
helpfulness to transform the relationship between companies and customers. Download and start listening now!