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The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Audiobook
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(3.03) - 64 listener ratings
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TODAY, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you? In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they’re choosing between you and your competition every second of every day—and talking about it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social: • Strip away silos and overgrown business processes • Hire and empower a new type of employee • Organize internal teams for maximum external impact • Listen at the point of need • Travel the Humanization Highway and respond effectively to customer inquiries • Plan for, find, and manage real-time crises • Redesign success metrics in a business world that’s increasingly instantaneous Real-time communication and social media have changed the way we do business—forever. The Now Revolution shows you how to adapt your organization to meet the expectations of today’s always-on customer and harness the power of now.
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"I thought this was a relevant and approachable book about integrating social media into your business. There weren't many concepts or tools that I hadn't heard of, but it's always a good refresher. And I'm once again reminded of the usefullness of analytics."
— Angela (4 out of 5 stars)
The Now Revolution Listener Reviews
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" The lastest fad in business. "
— Clint, 7/12/2013 -
" Great and innovative book for your business, pick up and read! "
— Ethelbert, 3/8/2013 -
" It reads like a Grade 10 Textbook, for beginners. "
— Michael, 5/3/2012 -
" It's kind of ironic that the authors don't respond to emails or facebook messages when the whole gist of the book is about being "social." "
— Wendy, 12/29/2011
About the Authors
Jay Baer is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions around the country. His social media strategy blog, ConvinceAndConvert.com, is one of the top-ranked business blogs on the Internet. He is the author of The NOW Revolution: Seven Shifts to Make Your Business Faster, Smarter, and More Social.
About Erik Synnestvedt
Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.