Download Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling Audiobook

Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling Audiobook, by Jay Baer Extended Sample Click for printable size audiobook cover
Author: Jay Baer, Darren Root Narrator: Jay Baer, Darren Root Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: June 2015 ISBN: 9781469093543
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Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry. Download and start listening now!

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About the Author

Jay Baer is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions around the country. His social media strategy blog, ConvinceAndConvert.com, is one of the top-ranked business blogs on the Internet. He is the author of The NOW Revolution: Seven Shifts to Make Your Business Faster, Smarter, and More Social.