New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution Audiobook, by various authors Play Audiobook Sample

Download New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution Audiobook

New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution Audiobook, by various authors Play Audiobook Sample
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Author: Amber Naslund, Ann Handley, C. C. Chapman, Charlene Li, Jay Baer, Josh Bernoff, various authors Narrator: Josh Bernoff, C. C. Chapman, Ann Handley, Erik Synnestvedt, various narrators Publisher: Recorded Books: Gildan Audio Audio Length: Release Date: November 2012 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781469085807

Publisher Description

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, and YouTube are where customers discuss products and companies, write their own news, and find their own deals, but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry—yet it’s still utterly foreign to most companies running things now. When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: content. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, e-books or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) … now more than ever, content rules! Learn how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business.

In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they’re choosing between you and your competition every second of every day—and will be talking about it online. Keeping up with them requires shifts that will make your business faster, smarter, and more social.

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About the Author

Ramón de Ocampo, an Earphones Award-winning narrator, was a cowinner in 2018 of the Audie Award for Best Multi-Voiced Performance. A graduate of the Carnegie Mellon School of Drama, he has been seen on television, film, and stages all over the world, including recurring roles on such television shows as The West Wing, 12 Monkeys, Sons of Anarchy, and Medium. He is the winner of a prestigious Obie Award for his stage work.

About the Narrators

Josh Bernoff, senior vice president at Forrester Research, is the coauthor of the Businessweek bestseller Groundswell. Bernoff’s research, analysis, and opinions appear frequently in publications such as the New York Times and Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. He has a bachelor’s degree from Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.

C. C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv.

Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.

Robert Petkoff is an actor and audiobook narrator who has won a prestigious Audie Award and multiple AudioFile Earphones Awards. He has appeared on Chappelle’s Show, Law & Order, and Quantum Leap. His Broadway credits include Sir Robin in Spamalot, Perchik in Fiddler on the Roof, and Tateh in Ragtime.