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New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution Audiobook
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, and YouTube are where customers discuss products and companies, write their own news, and find their own deals, but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry—yet it’s still utterly foreign to most companies running things now. When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: content. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, e-books or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) … now more than ever, content rules! Learn how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business.
In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they’re choosing between you and your competition every second of every day—and will be talking about it online. Keeping up with them requires shifts that will make your business faster, smarter, and more social.
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About the Authors
Founded in 1946, Highlights for Children, Inc., is dedicated to the belief that “children are the world’s most important people.” Every Highlights product helps children become their best selves and become curious, creative, caring, and confident individuals. With its flagship magazine’s success, Highlights for Children, Inc., expanded to include other companies.
Charlene Li is founder of the Altimeter Group and the coauthor of the bestselling book Groundswell. She is one of the foremost experts on social media and technologies and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Li was previously vice president and principal analyst at Forrester Research and a consultant with Monitor Group.
Josh Bernoff, senior vice president at Forrester Research, is the coauthor of the Businessweek bestseller Groundswell. Bernoff’s research, analysis, and opinions appear frequently in publications such as the New York Times and Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. He has a bachelor’s degree from Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.
C. C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv.
Jay Baer is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions around the country. His social media strategy blog, ConvinceAndConvert.com, is one of the top-ranked business blogs on the Internet. He is the author of The NOW Revolution: Seven Shifts to Make Your Business Faster, Smarter, and More Social.
About the Narrators
Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.
Laurie Keller is the acclaimed author-illustrator of Do Unto Otters; Arnie, the Doughnut; and The Scrambled States of America, among numerous others. She grew up in Muskegon, Michigan, and always loved to draw, paint, and write stories. She earned a BFA at Kendall College of Art and Design, then worked at Hallmark as a greeting card illustrator for over seven years, until one night she got an idea for a children’s book. She quit her job, moved to New York City, and had soon published her first book. She loved living in New York, but she has now returned to her home state, where she lives in a little cottage in the woods on the shore of Lake Michigan.