Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.
Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
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Shane Snow is an entrepreneur and hacker-journalist based in New York City. In 2010 he cofounded Contently Inc., which grew to more than $30 million in its first three years. He writes about technology for Wired magazine and is known nationwide for speaking about the future of media and writing about innovation for Fast Company,the Washington Post, and LinkedIn’s Influencer program alongside Bill Gates, Martha Stewart, and Richard Branson—yet, just four years before he was living in Hawaii and didn’t own a pair of shoes. Snow has been named one of Forbes Magazine’s 30 Under 30 Media Innovators, Inc. Magazine’s 30 Under 30 “Coolest Entrepreneurs,” and Folio’s 15 Under 30 Magazine Innovators. A Fellow of the Royal Society of the Arts, his work has been featured inthe New York Times, GQ, MTV, and Time.
Chris Sorenson has worked extensively as an actor, playwright, and screenwriter. He studied at the Rutgers Professional Actor Training Program and is an original member of the Present Company, producers of FringeNYC. The Thin Air Theatre Company of Colorado considers him their playwright-at-large and have produced ten of his plays over the past eleven years. His screenplays The Roswell Project and Classic Rock are both currently in production, and his horror script Suckerville is currently in development. He has received three AudioFile Earphones Awards, and his recording of Sent by Margaret Peterson Haddix was selected by AudioFile as one of the Best Audiobooks of 2010.