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Download The New Rules of Marketing & PR, 4th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Audiobook

Extended Audio Sample The New Rules of Marketing & PR, 4th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: David Meerman Scott Narrator: David Meerman Scott, Sean Pratt, Lloyd James Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you.

This edition includes updated information, examples, and case studies plus an examination of newly popular tools such as infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded companies and was the Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, and nonprofit managers—as well as those working in marketing or publicity departments—to build a marketing and PR strategy to grow any business.

Download and start listening now!

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Quotes & Awards

  • “This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”

    Publishers Weekly, starred review 

  • “When I read The New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them.”

    Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing

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