The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer. When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance. The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
Download and start listening now!
"All i can say about this book is that It Was Great..." — Vahid (5 out of 5 stars)
"All i can say about this book is that It Was Great..."
" Pleasantly Surprised By The Wealth Of Information... "
" A worthwhile read with many excellent concepts; they could have been shared in about a third as many pages. "
" quick read. uncertain how valuable the knowledge is... guess I'll find out. "
" This book is okay. It is quite repetitive and contains a lot of common-sense advice. Not a great read, though there are some interesting sections. "
" An optional-read book on sales for knowledge workers, managers, executives, and entrepreneurs. "
" Great marketing book. "
" Mark Joyner is an amazing businessman and author. Just read one of his books and he will tell you! "
" You will end up with new ideas for selling you products. "
Mark Joyner is an author, inventor, and serial entrepreneur. The former CEO of Aesop Marketing Corp., he is the author of many books, including The Irresistible Offer, Integration Marketing, The Worst Case Scenario Business Survival Guide, and The Great Formula.
Gale Glassner Twersky, ACH, is a hypnotherapist/hypnocounselor who is board certified in Advanced Clinical Hypnotherapy. She is also a motivational speaker and resident of Glassner Associates Hypnosis for Personal Growth and Wellness.
Audiobooks Were Restored to Your Cart
[ShoppingCartItemsAddedOnMerge] audiobook(s) were left in your cart from a previous visit, and saved to your account for your convenience. You may view or remove these audiobooks on the shopping cart page.