Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
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"His four books are the basics on Marketing, written in a very direct way. " — Marcus (5 out of 5 stars)
"His four books are the basics on Marketing, written in a very direct way. "
" His four books are the basics on Marketing, written in a very direct way. "
Harry Beckwith heads Beckwith Partners, a marketing firm that advises more than twenty Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. His fourteen-year speaking career includes presentations to companies including General Motors, Target, and Microsoft. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages. He lives in Minneapolis.
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