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Download The Culture Map: Breaking Through the Invisible Boundaries of Global Business Audiobook

Extended Audio Sample The Culture Map: Breaking Through the Invisible Boundaries of Global Business, by Erin Meyer Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Erin Meyer Narrator: Karen Saltus Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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As today’s business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of dramatically different cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures—from Americans who precede anything negative with three nice comments to French, Dutch, Israelis, and Germans who get straight to the point (your presentation was simply awful); from Latin Americans and Asians who are steeped in hierarchy to the Scandinavians who think the best boss is just one of the crowd—the result can sometimes be disastrous. Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals.

In Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today’s most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to drastically increase business success by improving one’s ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries.

With the rapid increase in global call centers, outsourcing, supply chains, and project teams, cultural diversity touches almost everyone. Globalization has led to the rapid connection of internationally based employees from all levels of multinational companies. The advent of information and communication technology means that work itself has globalized. Where once you might have been expected to collaborate with colleagues from one or two foreign territories, today many people are part of global networks connected with people scattered around the world. Yet most managers have little understanding of how local culture impacts global interaction. Even those who are culturally informed, travel extensively, and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team’s day-to-day effectiveness. Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one’s counterparts in the new global marketplace.

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Quotes & Awards

  • “Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas…Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange. These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.”

    Kirkus Reviews

  • “I highly recommend this book to both the professional and leisure reader. Erin has shown to be one of the main representatives of the next generation scholars who combine deep conceptual models with very practical applications. A must-read!”

    Fons Trompenaars, author of Riding the Waves of Culture

  • “Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it.”

    Des Dearlove and Stuart Crainer, founders of the Thinkers50

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