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Download The Automatic Customer: Creating a Subscription Business in Any Industry Audiobook

Extended Audio Sample The Automatic Customer: Creating a Subscription Business in Any Industry, by John Warrillow Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: John Warrillow Narrator: Don Hage Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.

These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

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Quotes & Awards

  • “Whether your business is exploding or stuck in a rut, there’s something you can learn from John Warrillow in this book. Read, apply, and watch your bank deposits grow every month.”

    Chris Guillebeau, New York Times bestselling author of The Happiness of Pursuit and The $100 Startup

  • The Automatic Customer will have you fundamentally reexamining your entire business. This is a brilliantly made case for why subscription revenue should be a part of every company. Highly recommended!”

    Jay Baer, New York Times bestselling author of Youtility

  • “It’s rare that a book is able to have such a universal, immediate, and profound impact on the strategy of almost every business—okay, every business. Warrillow’s case for adding a recurring revenue stream to your business model is convincing, and he shows you nine ways to do it, as well as how to navigate the potential pitfalls.”

    Verne Harnish, CEO of Gazelles and author of Scaling Up and Mastering the Rockefeller Habits

  • “The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again.”

    John Jantsch, author of Duct Tape Marketing and Duct Tape Selling

  • “In this fantastic book, John Warrillow provides a clear path to turning your company from one that needs to start from scratch every month to one in which your work and, most important, your results, are predictable. If you want to build a business with a very healthy bottom line and extremely well-served customers, this book is an invaluable resource.”

    Bob Burg, coauthor of The Go-Giver and author of Adversaries into Allies

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