Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage.
In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient.
Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise.
Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI.
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“AI is real, but not easy. Here, Tom Davenport approaches this difficult topic with his trademark explanation, insight, and real-world examples.”
— Andrew McAfee, coauthor of The Second Machine Age
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Thomas H. Davenport, the author or coauthor of twenty-four books, is distinguished professor at Babson College, the Bodily Centennial Professor of Analytics at the UVA Darden School of Business, a fellow at the MIT Initiative on the Digital Economy, and senior advisor to Deloitte. Ian Barkin is a co-founder of 2B Ventures, an investment and advisory firm, and a serial entrepreneur in RPA and AI. He has an extensive background in BPO and digital operations. He co-authored the book Intelligent Automation and has multiple LinkedIn learning courses on technology and business. Chase Davenport is focused on the intersection of artificial intelligence and climate change. After many years as an AI researcher at Accenture, he founded the Ocean Beach Institute to bring intelligent technology to coastal climate issues.
Jonathan Todd Ross is a writer and an Earphones and Audie Award–winning voice actor. He has lent his voice to numerous anime television shows, including Yu-Gi-Oh! and Sonic X.