Publisher Description
From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities-they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics-sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy leaders and powerful information technology. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry. They show how organizations as diverse as Procter & Gamble, Capital One, CEMEX, and the Boston Red Sox are using these tools to outperform rivals, by applying analytics to finance, manufacturing, R&D, HR, and with customers and suppliers. Presenting a practical framework of the five stages of analytical competition, this book provides managers with the roadmap for becoming an analytical competitor.
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About the Authors
Thomas H. Davenport is the cofounder and director of research at the International Institute for Analytics, a world renowned thought leader and executive adviser on analytics. His book, Analytics at Work: Smarter Decisions, Better Results, was named a must-read for 2010 by CIO Insight. Davenport holds a PhD from Harvard University, taught at Harvard Business School, and led research centers at McKinsey and CSC.
L. J. Ganser is a multiple Audie Award–winning narrator with over six hundred titles recorded to date. Prized for versatility, his work ranges from preschool books to crime noir thrillers, from astronomical adventures in both science and science fiction, to Arctic Circle high school basketball stories. He lives in New York City with his family and dog, Mars.
About L. J. Ganser
L. J. Ganser is a multiple Audie Award–winning narrator with over six hundred titles recorded to date. Prized for versatility, his work ranges from preschool books to crime noir thrillers, from astronomical adventures in both science and science fiction, to Arctic Circle high school basketball stories. He lives in New York City with his family and dog, Mars.