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Rule #1 (Abridged): The Simple Strategy for Successful Investing-in Only 15 Minutes a Week! Audiobook
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(3.02) - 421 listener ratings
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Publisher Description
Phil Town is now a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor. Chief among them, of course, is "rule #1": "don't lose money." Other rules are: don't diversify...think like an owner, not an investor ... never, ever be seduced into thinking the market is efficient. Town also believes strongly in "betting on the jockey," putting your faith in managers who've proven their financial mettle. Not only does Town reveal fresh methods for identifying who the truly reliable managers are, but he shows you how to test whether they really have faith in the businesses they're running. By far, the most controversial of the audiobook's assertions will be that giant 401(k) type mutual funds can't help but regress to the mean, and in the next twenty years, the mean could be very disappointing indeed. There's a very real chance that a 401(k) investor could see his holdings not grow at all in the next few decades. Fortunately, Town's stockpicking techniques are meant to walk investing phobes through the do-it-yourself process, equipping them with the tools they need to make quantum leaps toward financial security. Rule #1 says something new, and it says it in a way that every listener can understand.
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"I think Phil Town has a great strategy! Even a financial dummy like me could read his book and understand (most) of it! Problem is, it will take some dedicated time to experiment with his principles and invest paper money before I actually take the plunge and invest my hard-earned cash. It's something I definitely want to try when I can research adequately the companies that interest me. I recommend the book. He doesn't talk down to you, and really helps you believe that ordinary folks can invest wisely if they understand basic formulas."
— Jill (4 out of 5 stars)
Rule #1 Listener Reviews
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Alfie, 9/24/2022
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" Great book for those interested in learning to safely invest in the stock market. He gives you the guidelines of how to select good companies to invest in. "
— Jason, 2/18/2014 -
" Really inpiring and great info. The only down side is he makes it seem too easy to make big money in stocks "
— Mike, 2/15/2014 -
" This book might seem like a gimmick, but it honestly works. Perfect for anyone who wants to get into the stock market but has not experience or education. Learn how to beat the big guys and the market. "
— Brad, 1/21/2014 -
" For people new to investing. "
— Bonnie, 1/5/2014 -
" This is a good next level of book to read for beginning investors after the collection of books from Suzie Orman. It's still a difficult book to follow (every point) but it's written in a relatable, story-telling format for some readers to enjoy. "
— Mimi, 12/31/2013 -
" clear, well-written approach to a Warren Buffett style of investing for buying and selling undervalued company stocks "
— Ed, 12/4/2013 -
" The basic concept is good. Rule #1: Don't lose money. That is a VERY important guideline in investing. But outside of that, it broadened my understanding of investing marginally, but did not enlighten me much beyond that. "
— Kurt, 10/26/2013 -
" One more investment book to add to the list. "
— David, 10/2/2013 -
" Great introduction to the fundamentals of investing. "
— Kristen, 7/29/2013 -
" A great book for beginning investors who want to learn how to get into the stock market and avoid losing money. Phil Town provides a great formula (easy to follow) that has worked quite well for me. "
— Michael, 5/28/2013 -
" EXCELLENT primer on individual stock investing. Read and re-read. "
— Ideen, 8/15/2012 -
" I'm reading this book in my language, bahasa Indonesia, to be honest Phil Town a successful investor who wrote the book learn how to invest from Benjamin Graham and W Buffet. The Rule #1 teach you the basic how to invest as W Buffet doing. "
— Prabowo, 5/11/2012 -
" This was one of the first books I read on stock market investing. I liked how he provided an implementable method to evaluate companies and stocks. However, it would be more useful with more real life examples, especially in today's turbulent economy. "
— Michael, 2/7/2012 -
" It would take way more time than 15 minutes a week. Not interested. "
— Suzi, 11/21/2010 -
" Investment advice was good, but I suppose not quite what I needed at the time of reading. "
— Max, 7/8/2010 -
" good read for value investing "
— Vaidy, 7/29/2009 -
" If you want to learn more about the stock market and how to invest, this is a great book. "
— Becca, 7/18/2009 -
" It was interesting. I'll take it with a grain of salt though because I'm skeptical. Good starting point for someone. "
— Steven, 11/6/2007 -
" Do not touch. Read too many. Ashamed I even finished the first. Even if you started and got hooked - by book four, it's miserable - all but three chapters were disgusting, depressing, hopeless - I reiterate: Do. Not. Touch. "
— Duckie, 9/24/2007
About Phil Town
Phil Town has addressed millions of people, sharing the stage with such respected public figures as Bill Clinton, Colin Powell, and Rudy Giuliani. He appears frequently on CNBC as an investing expert. Currently, he lives in Jackson Hole, Wyoming.