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Download Rule #1: The Simple Strategy for Successful Investing-in Only 15 Minutes a Week! Audiobook

Extended Audio Sample Rule #1: The Simple Strategy for Successful Investing-in Only 15 Minutes a Week! Audiobook, by Phil Town Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (400 ratings) (rate this audio book) Author: Phil Town Narrator: Phil Town Publisher: Penguin Random House Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2006 ISBN: 9780739324653
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Phil Town is now a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor. Chief among them, of course, is "rule #1": "don't lose money." Other rules are: don't diversify...think like an owner, not an investor ... never, ever be seduced into thinking the market is efficient. Town also believes strongly in "betting on the jockey," putting your faith in managers who've proven their financial mettle. Not only does Town reveal fresh methods for identifying who the truly reliable managers are, but he shows you how to test whether they really have faith in the businesses they're running.

By far, the most controversial of the audiobook's assertions will be that giant 401(k) type mutual funds can't help but regress to the mean, and in the next twenty years, the mean could be very disappointing indeed. There's a very real chance that a 401(k) investor could see his holdings not grow at all in the next few decades. Fortunately, Town's stockpicking techniques are meant to walk investing phobes through the do-it-yourself process, equipping them with the tools they need to make quantum leaps toward financial security.

Rule #1 says something new, and it says it in a way that every listener can understand.


From the Compact Disc edition. Download and start listening now!

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Quotes & Awards

  • Town's investment guide is manna from heaven… engaging and accessible… Town’s ability to break down that philosophy into a detailed, step-by-step program that can be understood by any reader with basic math skills is unique… will leave readers feeling empowered and ready to manage their money themselves. Publishers Weekly (starred review)
  • Extraordinarily readable…provides investors with surefire tools to outperform costly advisors. Follow Town’s simple, time-tested precepts, and even unsophisticated investors will leave most mutual fund managers in the dust. Arthur Levitt, author of Take on the Street and former Chairman of the Securities and Exchange Commission
  • A really smart, homework-driven read that tells you precisely how to do it. Rule #1 may be the clearest and best book out there to get you on the path to riches. This one’s special! James J. Cramer, host of CNBC’s “Mad Money” and Markets Commentator, thestreet.com
  • Rule #1 is an investment Bible for our time. In fun, easy-to-understand words, Phil Town tells you how to buy quality stocks at a discount. Rich Karlgaard, publisher, Forbes magazine, and author of LIFE 2.0
  • “For the individual investor, Rule No. 1 should be, ‘Read Rule #1.’ This book debunks a lot of myths in the market and provides pearls of common-sense wisdom…Indeed, Rule #1 rules. Gene Marcial, Senior Writer, Business Week
  • Rule #1’s common-sense, pragmatic approach is money in the bank.  This step-by-step guide is methodically researched and terrifically accessible … Can you really beat the mutual fund mangers and so-called experts at their own game?  Hell yes! Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund, and regular contributor to Fox News Channel
  • Rule #1 is probably one of the most inclusive, no nonsense, fundamental books about investing in the stock market I’ve ever read. This book is a must-read for everyone; from beginner students of the market to super know-it-alls. Danielle Hughes, President and CEO, Divine Capital Markets LLC
  • A refreshing departure from those boring investing books… If you're tired of being shut out of how exactly the rich guys on Wall Street make money, this important book will teach you how to run with the bulls. It's priceless. Elizabeth MacDonald, Senior Editor at Forbes Magazine; regular, “Forbes on Fox”

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jason | 2/18/2014

    " Great book for those interested in learning to safely invest in the stock market. He gives you the guidelines of how to select good companies to invest in. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jill | 2/15/2014

    " I think Phil Town has a great strategy! Even a financial dummy like me could read his book and understand (most) of it! Problem is, it will take some dedicated time to experiment with his principles and invest paper money before I actually take the plunge and invest my hard-earned cash. It's something I definitely want to try when I can research adequately the companies that interest me. I recommend the book. He doesn't talk down to you, and really helps you believe that ordinary folks can invest wisely if they understand basic formulas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mike Nilson | 2/15/2014

    " Really inpiring and great info. The only down side is he makes it seem too easy to make big money in stocks "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Brad | 1/21/2014

    " This book might seem like a gimmick, but it honestly works. Perfect for anyone who wants to get into the stock market but has not experience or education. Learn how to beat the big guys and the market. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Bonnie | 1/5/2014

    " For people new to investing. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Mimi Somsanith | 12/31/2013

    " This is a good next level of book to read for beginning investors after the collection of books from Suzie Orman. It's still a difficult book to follow (every point) but it's written in a relatable, story-telling format for some readers to enjoy. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ed Strosser | 12/4/2013

    " clear, well-written approach to a Warren Buffett style of investing for buying and selling undervalued company stocks "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kurt | 10/26/2013

    " The basic concept is good. Rule #1: Don't lose money. That is a VERY important guideline in investing. But outside of that, it broadened my understanding of investing marginally, but did not enlighten me much beyond that. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 David | 10/2/2013

    " One more investment book to add to the list. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kristen | 7/29/2013

    " Great introduction to the fundamentals of investing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Michael | 5/28/2013

    " A great book for beginning investors who want to learn how to get into the stock market and avoid losing money. Phil Town provides a great formula (easy to follow) that has worked quite well for me. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Ideen Solhtalab | 8/15/2012

    " EXCELLENT primer on individual stock investing. Read and re-read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Prabowo Shakti | 5/11/2012

    " I'm reading this book in my language, bahasa Indonesia, to be honest Phil Town a successful investor who wrote the book learn how to invest from Benjamin Graham and W Buffet. The Rule #1 teach you the basic how to invest as W Buffet doing. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michael | 2/7/2012

    " This was one of the first books I read on stock market investing. I liked how he provided an implementable method to evaluate companies and stocks. However, it would be more useful with more real life examples, especially in today's turbulent economy. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Suzi | 11/21/2010

    " It would take way more time than 15 minutes a week. Not interested. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Max | 7/8/2010

    " Investment advice was good, but I suppose not quite what I needed at the time of reading. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Vaidy | 7/29/2009

    " good read for value investing "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Becca | 7/18/2009

    " If you want to learn more about the stock market and how to invest, this is a great book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steven | 11/6/2007

    " It was interesting. I'll take it with a grain of salt though because I'm skeptical. Good starting point for someone. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Duckie | 9/24/2007

    " Do not touch. Read too many. Ashamed I even finished the first. Even if you started and got hooked - by book four, it's miserable - all but three chapters were disgusting, depressing, hopeless - I reiterate: Do. Not. Touch. "

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About the Author
Author Phil Town

Phil Town has addressed millions of people, sharing the stage with such respected public figures as Bill Clinton, Colin Powell, and Rudy Giuliani. He appears frequently on CNBC as an investing expert. Currently, he lives in Jackson Hole, Wyoming.