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Download Positioning: The Battle for Your Mind Audiobook (Unabridged)

Extended Audio Sample Positioning: The Battle for Your Mind (Unabridged), by Al Ries
4.05 out of 54.05 out of 54.05 out of 54.05 out of 54.05 out of 5 4.05 (0 ratings) (rate this audio book) Author: Al Ries Narrator: Grover Gardne Publisher: McGraw-Hill Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one

    Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when, and why, less is more
  • Analyze recent trends that effect your positioning

    Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today. Download and start listening now!

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    Listener Opinions

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by zoe | 5/1/2011

      " Positioning, mengetahui posisi kita di pasar. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Ramana | 1/11/2011

      " The book is very thoughtful. But excessive reference to american products made me lost. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Dan | 1/3/2011

      " An interesting look at how companies brand and market their products and also an entertaining case study filled glance at the big guys screwing up. It’s a quick and recommended read. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Essam | 11/5/2010

      " The most important book you read for the most powerful concept in marketing.
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