The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Audiobook, by Al Ries Play Audiobook Sample

Download The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Audiobook

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Audiobook, by Al Ries Play Audiobook Sample
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Author: Al Ries, Jack Trout Narrator: David Drummond Publisher: HarperAudio Audio Length: Release Date: April 2014 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9780062351401

Publisher Description

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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Quotes

  • “Ries and Trout, authors of some of the most popular titles in marketing published during the last decade, continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy…The book is fun to read [and] contains solid information.”

    - Library Journal

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About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world’s best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR (which was a Wall Street Journal and a BusinessWeek bestseller), and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.

About the Narrator

David Drummond has made his living as an actor for over twenty-five years, appearing on stages large and small throughout the country and in Seattle, Washington, his hometown. He has narrated over thirty audiobooks, in genres ranging from current political commentary to historical nonfiction, fantasy, military, thrillers, and humor. He received an AudioFile Earphones Award for his first audiobook, Love ’Em or Lose ’Em: Getting Good People to Stay. When not narrating, he keeps busy writing plays and stories for children.