There are laws of nature,
so why shouldn’t there be laws of marketing?
As Al Ries and Jack
Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note,
you can build an impressive airplane, but it will never leave the ground if you
ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t
there also be laws of marketing that must be followed to launch and maintain
winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout
offer a compendium of twenty-two innovative rules for understanding and
succeeding in the international marketplace. From the Law of Leadership to The
Law of the Category to The Law of the Mind, these valuable insights stand the
test of time and present a clear path to successful products. Violate them at
your own risk. Download and start listening now!