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Download The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Audiobook

Extended Audio Sample The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, by Al Ries, Jack Trout Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Al Ries, Jack Trout Narrator: David Drummond Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership to The Law of the Category to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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Quotes & Awards

  • “Ries and Trout, authors of some of the most popular titles in marketing published during the last decade, continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy…The book is fun to read [and] contains solid information.”

    Library Journal

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