An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. • Shows how to use social media to become an open organization • Offers basic advice for leaders who are adapting to the new era of openness in the marketplace • The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this audio book will help leaders orient themselves to social networking and other technological advances.
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"Helpful view of social media and leadership. A bit more geared towards large companies, but still valuable for all who lead and are willing to step into the new age of collaboration and openness. " — Seth (4 out of 5 stars)
"Helpful view of social media and leadership. A bit more geared towards large companies, but still valuable for all who lead and are willing to step into the new age of collaboration and openness. "
“Charlene Li is absolutely at the top of her game. She’s an expert in social technology—an absolute essential in driving your company forward today. But what’s more, she clearly lays out what’s required to lead. Throw out the old rulebook and put Open Leadership into play.”
“If you are in a quandary about how to use social media and social technologies, Open Leadership is a book for you. It provides a road map for corporate leaders grappling with how to use social media in a thoughtful, disciplined way.”
“Yet again Charlene Li is pioneering how companies must transform themselves to be successful in a global economy in a digital world. Her insights will inspire executives to rethink old approaches and adopt new ways of thinking and operating: Open Leadership is about how companies can leverage multiple networks of customers, researchers, developers, manufacturers, and other partners, etc., to drive innovation, achieve efficiencies, and grow.”
“In this great work, Charlene Li details through rich stories just how some institutions are opening up and, in the process, earning the trust of millions.”
“Charlene show that tapping into the power of social technologies isn’t about mastering the latest shiny technologies, but instead having a clear idea of the relationships you want to form with your stakeholders. A must-read for those eager to embrace ‘the new openness.’”
" Enjoying this book... full review to come. "
" Engaging and entertaining. Informative, good best practices. "
" great read if trying to generate case for corporate investment in social media. "
" A very good blend of inspiration and implementation. It helps build the case for social media and gives tools to help develop a strategy to do it. "
" Interesting and quick read with a nice set of checklists. Though one felt, the examples, studies were a bit standard. Perhaps examples from different parts of the world would have been great. "
" A good book that I will revisit often. Glad to have it in my library. "
Charlene Li is founder of the Altimeter Group and the coauthor of the bestselling book Groundswell. She is one of the foremost experts on social media and technologies and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Li was previously vice president and principal analyst at Forrester Research and a consultant with Monitor Group.
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.
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