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Download Groundswell: Winning in a World Transformed by Social Technologies Audiobook

Extended Audio Sample Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li, Josh Bernoff Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (63 ratings) (rate this audio book) Author: Charlene Li, Josh Bernoff Narrator: Josh Bernof Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required listening for executives seeking to protect and strengthen their company's public image. Download and start listening now!


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Dave Sabol | 11/26/2013

    " Not to overstate the importance of the book but it helped shape and completely redefine how I view social media and help clients create social media strategies. For anyone interested in learning about the subject matter this is a must read. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Darlene Hull | 7/5/2013

    " Interesting book. Short, easy to read, with lots of creative ideas for marketing. I would have liked a few tips on actually setting some of the ideas up. More of an idea generator than a practical "how to" "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Kelly | 1/8/2013

    " Interesting book. It was nice to realize that we were already using a lot of their best practices, but interesting to see how other companies are using social networking, blogs and outreach to market to consumers. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Lisa | 8/2/2012

    " Very good intro to the online world and how to define to various audiences. Will need to be updated every year, at least, to stay on top of it. "

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