Download Generating Buy-In: Mastering the Language of Leadership Audiobook

Generating Buy-In: Mastering the Language of Leadership Audiobook, by Mark S. Walton Extended Sample Click for printable size audiobook cover
Author: Mark S. Walton Narrator: Steven Menasche Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Series: Your Coach in a Box Release Date: May 2017 ISBN: 9781469066813
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The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!" Download and start listening now!

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About the Author

Mark S. Walton is chairman of the Center for Leadership Communication, a global leadership development enterprise. He has been a Professor of Leadership for the United States Navy and a Senior Lecturer at the Kenan-Flagler Business School at the University of North Carolina. Earlier in his career, he was chief White House correspondent at CNN.

About the Narrator

Steve Menasche is a conservatory-trained actor and musician who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has been the “guy next door” voice for numerous national radio and television campaigns, including Proactive, Arby’s, Countywide, Shaklee, and Lexus. He can also be seen as an on-screen actor featured in nationwide ads for IBM. He is a fourth-degree black belt in jujitsu who still practices regularly and volunteers for underprivileged children.