What do Apple CEO Steve Jobs,
comedian Chris Rock, prize-winning architect Frank Gehry, and the story
developers at Pixar films all have in common? Bestselling author Peter Sims
found that rather than start with a big idea or plan a whole project in
advance, they make a methodical series of little bets, learning critical
information from lots of little failures and from small but significant wins.
Reporting on a fascinating
range of research, from the psychology of creative blocks to the influential
field of design thinking, Sims offers engaging and illuminating accounts of
breakthrough innovators at work, and a whole new way of thinking about how to
navigate uncertain situations and unleash our untapped creative powers. Download and start listening now!