Why do as many as 75
percent of change initiatives fail?
We live in an era where constant change is the norm rather
than the exception. Given globalization, increased competition, and constant
technological turnover, no organization can run in place: Change is not
optional. However, the sad fact is that the vast majority of change efforts
fail. As authors Gregory P. Shea and Cassie A. Solomon argue, they do not fail
for a lack of trying or leadership. Chances are you have led or been part of a
failed change. But why did it fail and how can the next change be successfully
In this essential guide, Shea and Solomon deal with the real
reasons change efforts fail—and how that failure can be avoided. They argue
that change—real change—means changes in behavior and that the work environment
itself is the greatest obstacle to making behavioral change stick. They reveal
a tested method for leading successful change, which they have developed over a
combined fifty years of helping organizations do just that.
In Leading Successful
Change, they share the two tenets for making successful change; how to
create a scene that will provide a vision of the future; the 8 Levers of
Change, a tried-and-true method for designing the work environment to support
the changes; and how winning companies—from IKEA to a hospital near you—are successfully
implementing change. Download and start listening now!