When Jack Dorsey returned to Twitter as CEO in 2015, the company was in trouble. But unlike so many other social media platforms that have crumbled under tough conditions, Twitter is still alive—and thriving.
How did Twitter turn itself around in one of the most turbulent and competitive industries? The change management approach of authors Gregory P. Shea and Cassie A. Solomon guided a significant area of the organization's turnaround effort.
In this revised and updated edition of Leading Successful Change, Shea and Solomon share success stories from a host of companies including Twitter, Viacom, and the Conference of State Bank Supervisors, offering a tested method for leading successful change, which they have developed over a combined fifty years of helping organizations do just that.
In Leading Successful Change, Shea and Solomon share: why most change efforts fail; the two key tenets for making successful change; how to create a scene that will provide a vision of the future; the eight levers of change, a tried-and-true method for designing the work environment to support the changes; and how winning companies—from IKEA to Whirlpool—are successfully implementing change.
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Gregory P. Shea, PhD, is president of Shea and Associates, Inc. He is also adjunct professor of management at the Wharton School of the University of Pennsylvania; adjunct senior fellow at the Leonard Davis Institute of Health Economics at Wharton; senior consultant at CFAR; and a principal in the Coxe Group. He is coauthor of Your Job Survival Guide: A Manual for Thriving in Change.
Cassie A. Solomon is the president and founder of The New Group Consulting, Inc. Prior to starting her own company, she spent sixteen years with CFAR. While there, she codirected the hospitals and health care systems practice. She is a principal in the Coxe Group and an affiliate of Schaffer Consulting. She has taught health care executives at Wharton’s Leonard Davis Institute and teaches change management to executives at Wharton’s Aresty Institute.
Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.