Publisher Description
This new expanded edition contains a protocol to develop and hone critical decision-making instincts and make them habitual. This new chapter is read by the author. The instant #1 New York Times, #1 Wall Street Journal, #1 USA Today bestseller answers the world’s most complex question: How do you lead? Leadership is the most challenging of human endeavors. It is often misunderstood. It can bewilder, mystify, and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops. IT DOESN’T HAVE TO BE THAT WAY. There are principles that can be applied and tenets that can be followed. There are skills that can be learned and maneuvers that can be practiced and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business, and in life. Retired U.S. Navy SEAL officer Jocko Willink delivers his powerful and pragmatic leadership methodology, which teaches how to lead any team in any situation to victory. This new expanded edition contains a protocol to develop and hone critical decision-making instincts and make them habitual. A Macmillan Audio production from St. Martin’s Press.
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About Jocko Willink
Jocko Willink is an author, decorated retired Navy SEAL officer, and cofounder of Echelon Front, where he is a leadership instructor, speaker, and executive coach. He spent twenty years in the US Navy SEAL teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the US Army’s First Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. He returned from Iraq to serve as officer in charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield. During his career, he was awarded the Silver Star, the Bronze Star, and numerous other personal and unit awards. In 2010, he retired from the Navy and launched Echelon Front where he teaches the leadership principles he learned on the battlefield to help others lead and win. Clients include individuals, teams, companies, and organizations across a wide-range of industries and fields.