Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement—by you, your firm, or even your government. Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Offering examples that will get you to attempt measurements—even when it seems impossible—this book provides you with the substantive steps for measuring anything, especially uncertainty and risk. Don't wait—listen to this book and find out: —The three reasons why things may seem immeasurable but are not —Inspirational examples of where seemingly impossible measurements were resolved with surprisingly simple methods —How computing the value of information will show that you probably have been measuring all the wrong things—How not to measure risk —Methods for measuring "soft" things like happiness, satisfaction, quality, and more —How to fine-tune human judges to be powerful, calibrated measurement instruments —How you can use the Internet as an instrument of measurement A complete resource with case studies, How to Measure Anything illustrates how author Douglas Hubbard—creator of Applied Information Economics—has used his approach across various industries. You'll learn how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods. Straightforward and easy-to-follow, this is the resource you'll refer to again and again—beyond measure.
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"I purchased this book because I am in the middle of a project where I have to measure an "intangible". I liked the author's ideas on breaking down a measurement and figuring out the uncertainty factor on each variable. The information he provided helped me to find a solution for my project." — Kc (4 out of 5 stars)
"I purchased this book because I am in the middle of a project where I have to measure an "intangible". I liked the author's ideas on breaking down a measurement and figuring out the uncertainty factor on each variable. The information he provided helped me to find a solution for my project."
I use this book as a primary reference for my measurement class at MIT. The students love it because it provides practical advice that can be applied to a variety of scenarios, from aerospace and defense, healthcare, politics, etc.
" Simply fantastic. Surprisingly, it delivers on it's promise and ranges from things you can use today to more advanced methods and approaches for, well, anything. "
" Perhaps the most readable book on statistics to ever be written. Informative and very useful. "
" utterly pointless. i imagine there are a lot of folks in the world who don't understand the difference between knowing *something* about a situation, and nothing. they should read this book. "
" How to Measure Anything: Finding the Value of "Intangibles" in Business by Douglas W. Hubbard (2007) "
" Really dry. I've found that if you can define and measure the simple things very clearly, you don't need to find the intangibles or the obscure things. The world isn't Silicon Valley, nor should it attempt to act like it. "
" It was an easy enough read but had just the right amount of sophistication to enjoy it. It gave good insight on how to measure intangible things like customer service. "
" Pretty analytical. Some good rules, but not as helpful as I was hoping. "
" Good book if you are interested in the topic. Got many basics of measurements from it, though ignored many of the technical stuff like theorems. "
" an inspirational book about quantitative thinking, decomposition of porblems. "
" Hubbard makes statistics and making sense of statistics and how to use them and think about and how to generate them even in small samplings all very accessible. The author knows his stuff and how to explain it to anyone; a brilliant book! "
" Amazing for reference, and it also gives very good insights for anyone involved with risk management. Quite dense reading, a little hard to read from start to finish, but very good resource to anyone working with metrics. "
" Great summary of how to measure intangibles, useful as a primer or review if you're already familiar with measurement statistics. Like the title says, its focused on business and all of the examples in the book are business cases. "
Douglas W. Hubbard is the inventor of applied information economics (AIE) and the author of The Failure of Risk Management: Why It’s Broken and How to Fix It.
David Drummond has made his living as an actor for over twenty-five years, appearing on stages large and small throughout the country and in Seattle, Washington, his hometown. He has narrated over thirty audiobooks, in genres ranging from current political commentary to historical nonfiction, fantasy, military, thrillers, and humor. He received an AudioFile Earphones Award for his first audiobook, Love ’Em or Lose ’Em: Getting Good People to Stay. When not narrating, he keeps busy writing plays and stories for children.
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