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Extended Audio Sample 10-10-10: A Life-Transforming Idea Audiobook, by Suzy Welch Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (442 ratings) (rate this audio book) Author: Suzy Welch Narrator: Suzy Welch Publisher: Simon & Schuster Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2009 ISBN: 9780743579995
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Any choice you make—any decision—will benefit from 10-10-10.

We all want to lead a life of our own making. But in today’s accelerated world, we can easily find ourselves steered by impulse, stress, or expedience. Are our decisions the right ones? Or are we being governed, against our best intentions, by the demands of the moment?

A transformative new approach to decision making, 10-10-10 is a tool for reclaiming your life at home, in love, and at work. The process is clear, straightforward, and transparent. In fact, when you’re facing a dilemma, all it takes to begin are three questions: what are the consequences of my decision in ten minutes? In ten months? And in ten years?

Recounting poignant stories from her own life and the lives of many other dedicated 10-10-10 users, Suzy Welch reveals how exploring the impact of our decisions in multiple time frames invariably surfaces our unconscious agendas, fears, needs, and desires—and ultimately helps us identify and live according to our deepest goals and values. 10-10-10’s applicability is uniquely broad and has shown its effectiveness in decisions large and small, routine and radical, consistently changing lives for the better. In this immensely useful and revelatory program, Suzy Welch fully explains the power of 10-10-10, a transformative idea that can replace chaos with consistency, guilt with joy, and confusion with clarity.

Download and start listening now!

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Quotes & Awards

  • “This eloquent, witty, intelligent book is a triumph on several levels...The intimate life stories illustrating Suzy Welch’s decision-making process are endlessly absorbing, captivating the reader’s interest from start to finish.”

    Doris Kearns Goodwin, New York Times bestselling author of Team of Rivals

  • “Suzy Welch sparkles with brilliant ideas. In 10-10-10 she offers a profound, easy-to-apply tool for making tough decisions simple, finding clarity amid life’s confusions.”

    Daniel Goleman, New York Times bestselling author of Emotional Intelligence

  • “Any choice you make—any decision—will benefit from 10-10-10...Whether it is used by college students or busy mothers or senior business executives, artists, government administrators, or entrepreneurs, 10-10-10 has shown its effectiveness in decisions large and small, routine and radical, consistently changing lives for the better.” 

    Amazon.com editorial review

  • “Anyone who feels stuck, rushed, or simply too emotional to make important life decisions should find Welch’s technique surprisingly useful.”

    Publishers Weekly

  • A New York Times Bestseller

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tracie | 2/8/2014

    " I'll revisit this one in 10 months/10 years and see if I still find it compelling. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Terry | 2/1/2014

    " It is impressive that the author made a book out of a simple concept that can be summed up as applying your values in short term, mid term and long term impact of a decision being considered. There are lots of examples. At times it seems like the solution to all hard decisions. It is not. Nevertheless, the concept is solid and the book is worth reading. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Susan | 1/31/2014

    " It is an interesting premise, but I feel that it isn't anything new. I think I have been doing this unconsciously for years about decisions. I think I scimmed and read the book in one night. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Maria (Ri) | 1/29/2014

    " This helps put things in perspective. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kathy Thomas | 1/22/2014

    " easy to read with a great technique to make decisive changes to your life! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Brenda Munds | 1/13/2014

    " Everyone should read this for life's big and little decisions. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Gil Michelini | 1/11/2014

    " Interesting concept about thinking through your decisions. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Julie | 1/11/2014

    " Nothing really new; only recommended if you like the genre. Otherwise, a waste of time. I liked it well enough to read the whole thing though, which is better than some of my 2-star books. Okay, maybe I skipped a couple of chapters, but it's kind of a fun read with some good anecdotes. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Joanne | 12/30/2013

    " A system for making personal decisions "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jean | 10/1/2013

    " It could have all been said on one page. But the stories were fun "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Gracesheely | 9/17/2013

    " How to make decisions using 10 hours, 10 months and 10 years as the framework. Decisions are often made in the context of the moment with a GUT check. Her idea takes some of the emotions out of the decisions. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Vinayak Saokar | 9/2/2013

    " interesting concept. May not be easily applicable to all situations. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Christa Cordova | 5/27/2013

    " I really like the methodology behind 10-10-10, but I thought the book was a little long. Some of the personal stories could have been cut to make the book a more concise read and none of the value would've been lost. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Louise Chambers | 2/20/2013

    " This is a pretty cool decision making tool. Used in conjunction with Pro-Con lists, it seems much better than "follow your gut". "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alissa | 12/2/2012

    " This slim little volume by Suzy Welch was engaging and provides an excellent look at her 10-10-10 decision making process (which I remember reading about in O Magazine) and how it applies to all areas of life, including work, relationships and parenting. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ghazal | 9/10/2012

    " It was definitely informative, yet it gets repetitive as she goes through peoples' stories. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Gwen | 8/17/2012

    " Self help book to read. She shares a concept to consider all options in an easy to remember format. 10-10-10! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Moses | 7/8/2012

    " Pretty quick read. Make the big decisions by analyzing the outcome in time-frames of 10 minutes, 10 months, and 10 years. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Dave | 11/13/2011

    " Another one that should be required reading! Great examples of how to live by and apply the 10-10-10 concept. Fits all situations. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Angie | 10/20/2011

    " This book is a waste of time. There is absolutely nothing new or eye popping. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Maureen Flatley | 8/17/2011

    " Love Suzy Welch. This book's deceptively simple premise - how will our decisions effect us in 10 minutes, 10 months, 10 years - was extremely thought provoking. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Joyce | 4/19/2011

    " Thought provoking..it changes how you look at decisions. Very helpful! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Gil | 3/25/2011

    " Interesting concept about thinking through your decisions. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kelley | 2/1/2011

    " An amazingly simple productivity tool, so simple it doesn't seem to warrant a book. Surely we all do this already. If not, it's certainly a habit worth picking up. (Book didn't wow me, but I'll give it four stars for the idea.) "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Susan | 1/16/2011

    " It is an interesting premise, but I feel that it isn't anything new. I think I have been doing this unconsciously for years about decisions. I think I scimmed and read the book in one night. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Tracey | 11/11/2010

    " Not a great read but had some good ideas. I will be 10-10 10ing some decisions in the future I'm sure. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ctetlow | 9/21/2010

    " Helpful for a decision that was giving us grief. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 JoDee | 6/26/2010

    " I am listening to this on cd. I am on chapter two and I have laughed and cried already. I really like the ideas Suzy Welch is giving. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Maria (Ri) | 6/7/2010

    " This helps put things in perspective. "

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About the Author

Suzy Welch, former editor-in-chief of the Harvard Business Review, is a work-life columnist for O, The Oprah Magazine. She is the coauthor, with her husband, Jack Welch, of the New York Times bestseller Winning and of The Welch Way, published in BusinessWeek magazine and internationally by the New York Times Syndicate. She lives in Boston.