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Download It’s Not about the Coffee: Leadership Principles from a Life at Starbucks Audiobook

Extended Audio Sample It’s Not about the Coffee: Leadership Principles from a Life at Starbucks, by Howard Behar Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (296 ratings) (rate this audio book) Author: Howard Behar Narrator: Malcolm Hillgartner Publisher: Blackstone Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.

In It’s Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers ten fundamental leadership lessons we all need to practice as well as preach every day, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks’ culture and business and offering inspiring advice. 

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Quotes & Awards

  • “The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo.” 

    David Allen, author of Getting Things Done 

  • It’s Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by.”

    Bob Fisher, former chairman, Gap Inc. 

  • “Howard Behar, the keeper of Starbucks’ soul for many years, has given us a book about how to succeed anywhere—not just in business. His ten principles should be required reading for every government official and college president.”

    Former US Senator Bill Bradley

  • “The voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills.”

    Publishers Weekly

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Dylan Austin | 2/18/2014

    " If you are a Starbucks Partner, this book will speak volumes to you. Especially if you are in or are seeking a leadership position. Many reviews say it is vague, but I think that unless you understand or a part of the Starbucks culture, you won't get it as truly as we do. I am currently being promoted to assistant manager and this book opened my eyes to many new ideas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Suzy | 2/18/2014

    " Great leadership book with lots of ideas for application. I enjoyed it most when highly caffeinated ;) "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Lesley | 1/24/2014

    " It was interesting to learn a little more about the Starbucks corporate culture. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Stephanie | 1/24/2014

    " Readable little book of thoughts on how to be a good manager and/or a good employee, and how to carry those skills over to your organization. "

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