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Download You Can't Teach a Kid to Ride a Bike at a Seminar: Sandler Training's 7-Step System for Successful Selling 2nd Edition Audiobook

Extended Audio Sample You Cant Teach a Kid to Ride a Bike at a Seminar: Sandler Trainings 7-Step System for Successful Selling 2nd Edition Audiobook, by David Mattson Click for printable size audiobook cover
5 out of 55 out of 55 out of 55 out of 55 out of 5 5.00 (1 ratings) (rate this audio book) Author: David Mattson, David H. Sandler Narrator: Sean Pratt Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2017 ISBN: 9781469007199
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The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy

"People make buying decisions emotionally and justify them logically."

That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic work that has helped millions of sales professionals take their career to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

  • Take the lead in the "buyer/seller dance"
  • Get the prospect to do most of the talking
  • Have a process for answering questions from prospects
  • Know when a prospect is shopping you, and what to do about it
  • Move the relationship forward without becoming an unpaid consultant
  • Master the seven steps of the "Sandler Submarine"
  • Use LinkedIn as a prospecting and qualifying tool
  • Establish an "up-front contract," or call roadmap, before your face-to-face meeting
  • Use online research to turn "cold calls" into warm calls
Sales professionals and teams that follow these principles and others outlined in the audiobook will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

Download and start listening now!

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About the Narrator

Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.