Publisher Description
Discover the 11 insights that will change the way you think and sell.
Improve performance through self-awareness and relationships. Mattson and Seidman—C-level executives at Sandler Training, a world leader in sales training—focus readers on the 11 core principles that can reshape identity and promote professional growth. The Sandler System reveals the insights necessary to shift your own beliefs, behaviors, and attitudes to match those of the highest-earning, most successful sales representatives.
Excel at selling by overcoming the root causes of negative behaviors. Using the framework of Transactional Analysis the study of communication and its effect on human development and relationships-readers will understand how they arrived at the results, good or bad, that they have had up until now. Readers will learn
● Why self-control is a powerful weapon, and how it creates predictably lucrative relationships.
● How to don their armor going into battle, and when to relax in their own castle.
● How to leave their "inner child" in the car during sales calls.
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About the Authors
David Mattson is CEO and a partner at Sandler Systems, Inc., an international training and consulting organization, where he continues to be a trainer and business consultant for management, sales, interpersonal communication, corporate team building, and strategic planning worldwide. He is also the author of The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and coauthor of Five Minutes with VITO: Making the Most of Your Selling Time with the Very Important Top Officer.
Bruce Seidman is president and a partner at Sandler Systems, Inc., where he works closely with Sandler trainers to help them grow, using technology to share best practices across the entire global team. He carries on the legacy that his father, David Sandler, began in 1967.
About Lloyd James
Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.