Why We Buy, Updated and Revised Edition: The Science of Shopping Audiobook

" this guy is awesome! ... oh no, that's just what he thinks of himself. He says it's "the science of shopping" but I would call it Paco's sometimes substantiated opinions about shopping. "

" this book is not just totally consumption-oriented (obviously) but has really old-school fixed ideas about gender. interestingly, the only progressive ideals that come through are the ideas that everyone should have access to shopping - so, we should have female mechanics so women want to get their cars fixed, plus-size clothing available and validated, and family-friendly shops. i can get behind that... if not some of the other stereotypes! "

" Great insight for larger shops. Though most certainly interesting to read about the hours and hours of research that go into things likke product placement, pricing, shop setup, etc. "

" This is a great book for anyone who wants insights into consumer behaviors - I just picked up his new version, which includes internet shopping and the impact of digital. "

" Sensible, fascinating, and entertaining. Can't ask for much more than that from nonfiction. "

" an interesting look at what makes people buy and why. one and a half thumbs up. "

" Great topic, some interesting findings, but a bit plodding and drawn-out. "

" Odd book about why we shop and how we interact with a store set up and store displays. Written for the retailer, not consumer but was still interesting to see the perspective of the retailer. Not a book I would highly recommend, but one that I enjoyed bits and pieces of the book. "

" Tiny morsels amidst a stew of self-congratulations. Skip. "

" Educational and entertaining, if a bit too bloated with self-promotion. I'm not sure if that could have been avoided. Some of the case studies are excellent. "

" This is one of those reads that would make an interesting article but lengthed into a whole book it gets boring pretty fast. "

" The title doesn't really describe the book, which is more a personal description of how the author has studied shoppers and used the information to help shops sell more. Lots of interesting tit-bits, but I don't think it's really a science. "

" If you love retail, you will love this book. It will change your perspective while shopping. This book describes the start up of analyzing shoppers. Very interesting!! "

" A good look at what makes us buy what we buy and how merchandisers use it. Interesting. "

" This is a fascinating look at why people buy what they buy and the thought behind marketing it. "

" This book offered amazing insight into buying behaviors, and although it was written nearly 10 years ago, a lot of it still holds true. I have been spouting off knowledge I learned in this book for the past few weeks - yes, I am kind of a geek like that! "

" Very interesting, though quite dated now. "

" I learned a lot from this one. Very useful insights as to what makes a consumer buy one thing over the other! "

" An interesting book..even motivated me to think about venturing into a career of shopping analysis/research...which I did nor finally but nevertheless a must read book for anybody interested in knowing/analysing the aspects of buying.. "

" Tiny morsels amidst a stew of self-congratulations. Skip. "

" As far as business books are concerned. This is a good one. There was a lot of good information, especially for brick and mortar shops. It did start to drag a bit during the last third and some of his ideas show his non-business background. But overall much more good then bad. "

" This book somehow reminded me of lots of chores. "