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Download Why We Buy, Updated and Revised Edition: The Science of Shopping Audiobook

Extended Audio Sample Why We Buy, Updated and Revised Edition: The Science of Shopping, by Paco Underhill Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,020 ratings) (rate this audio book) Author: Paco Underhill Narrator: Mike Chamberlain Publisher: Blackstone Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:

– The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

– A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an über luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones. 

Download and start listening now!


Quotes & Awards

  • “Paco Underhill is Sherlock Holmes for retailers…This sleuth makes shoppers view stores with more critical eyes.”

    San Francisco Chronicle

  • “At last, here is a book that gives this underrated skill the respect it deserves.”

    New York Times

  • “The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller.”


  • “I’m in love. And if I didn’t have a devoted husband, two kids, and a crushing mortgage, I swear I’d throw caution to the wind and run away with Paco Underhill…Fascinating.”

    Rocky Mountain News

  • Why We Buy is a funny and insightful book for people on both sides of the retail counter.”

    Michael Gould, CEO, Bloomingdale’s

  • “Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!”

    Bob Gale, writer/producer, Back to the Future trilogy

  • “Intriguing for both lovers and haters of the game of visual stimulation.”


  • “A strong portrait of consumers as the most efficient arbiters of what to sell and how to sell it.”

    Kirkus Reviews

Listener Opinions

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Adam | 2/15/2014

    " this guy is awesome! ... oh no, that's just what he thinks of himself. He says it's "the science of shopping" but I would call it Paco's sometimes substantiated opinions about shopping. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Jess | 2/3/2014

    " this book is not just totally consumption-oriented (obviously) but has really old-school fixed ideas about gender. interestingly, the only progressive ideals that come through are the ideas that everyone should have access to shopping - so, we should have female mechanics so women want to get their cars fixed, plus-size clothing available and validated, and family-friendly shops. i can get behind that... if not some of the other stereotypes! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Annie | 2/1/2014

    " Great insight for larger shops. Though most certainly interesting to read about the hours and hours of research that go into things likke product placement, pricing, shop setup, etc. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Molly | 1/31/2014

    " This is a great book for anyone who wants insights into consumer behaviors - I just picked up his new version, which includes internet shopping and the impact of digital. "

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