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Download Why We Buy, Updated and Revised Edition: The Science of Shopping Audiobook

Extended Audio Sample Why We Buy, Updated and Revised Edition: The Science of Shopping, by Paco Underhill Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,020 ratings) (rate this audio book) Author: Paco Underhill Narrator: Mike Chamberlain Publisher: Blackstone Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2011 ISBN: 9781470802042
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:

– The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

– A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an über luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones. 

Download and start listening now!

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Quotes & Awards

  • “Paco Underhill is Sherlock Holmes for retailers…This sleuth makes shoppers view stores with more critical eyes.”

    San Francisco Chronicle

  • “At last, here is a book that gives this underrated skill the respect it deserves.”

    New York Times

  • “The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller.”

    Oregonian

  • “I’m in love. And if I didn’t have a devoted husband, two kids, and a crushing mortgage, I swear I’d throw caution to the wind and run away with Paco Underhill…Fascinating.”

    Rocky Mountain News

  • Why We Buy is a funny and insightful book for people on both sides of the retail counter.”

    Michael Gould, CEO, Bloomingdale’s

  • “Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!”

    Bob Gale, writer/producer, Back to the Future trilogy

  • “Intriguing for both lovers and haters of the game of visual stimulation.”

    Booklist

  • “A strong portrait of consumers as the most efficient arbiters of what to sell and how to sell it.”

    Kirkus Reviews

Listener Opinions

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Adam | 2/15/2014

    " this guy is awesome! ... oh no, that's just what he thinks of himself. He says it's "the science of shopping" but I would call it Paco's sometimes substantiated opinions about shopping. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jess | 2/3/2014

    " this book is not just totally consumption-oriented (obviously) but has really old-school fixed ideas about gender. interestingly, the only progressive ideals that come through are the ideas that everyone should have access to shopping - so, we should have female mechanics so women want to get their cars fixed, plus-size clothing available and validated, and family-friendly shops. i can get behind that... if not some of the other stereotypes! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Annie | 2/1/2014

    " Great insight for larger shops. Though most certainly interesting to read about the hours and hours of research that go into things likke product placement, pricing, shop setup, etc. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Molly | 1/31/2014

    " This is a great book for anyone who wants insights into consumer behaviors - I just picked up his new version, which includes internet shopping and the impact of digital. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Frances Levy | 1/30/2014

    " Sensible, fascinating, and entertaining. Can't ask for much more than that from nonfiction. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Erin | 1/22/2014

    " an interesting look at what makes people buy and why. one and a half thumbs up. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mike Williams | 1/8/2014

    " As a designer with no formal (or informal) training in research or retail, I found this book fascinating. Okay, so honestly half the book was a bit dry, but the other half kept me turning the pages, learning about why people interact with retail experiences the way they do, and how to influence that. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Eva | 1/6/2014

    " Great topic, some interesting findings, but a bit plodding and drawn-out. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Emily | 12/27/2013

    " Odd book about why we shop and how we interact with a store set up and store displays. Written for the retailer, not consumer but was still interesting to see the perspective of the retailer. Not a book I would highly recommend, but one that I enjoyed bits and pieces of the book. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Paul | 11/30/2013

    " Tiny morsels amidst a stew of self-congratulations. Skip. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Anne | 10/13/2013

    " Educational and entertaining, if a bit too bloated with self-promotion. I'm not sure if that could have been avoided. Some of the case studies are excellent. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Renee | 10/6/2013

    " This is one of those reads that would make an interesting article but lengthed into a whole book it gets boring pretty fast. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Peter Collingridge | 7/22/2013

    " The title doesn't really describe the book, which is more a personal description of how the author has studied shoppers and used the information to help shops sell more. Lots of interesting tit-bits, but I don't think it's really a science. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sharon | 2/6/2013

    " If you love retail, you will love this book. It will change your perspective while shopping. This book describes the start up of analyzing shoppers. Very interesting!! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Carl Phillips | 12/27/2012

    " A good look at what makes us buy what we buy and how merchandisers use it. Interesting. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jennifer Madden | 1/24/2012

    " This is a fascinating look at why people buy what they buy and the thought behind marketing it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kelly | 12/30/2011

    " This book offered amazing insight into buying behaviors, and although it was written nearly 10 years ago, a lot of it still holds true. I have been spouting off knowledge I learned in this book for the past few weeks - yes, I am kind of a geek like that! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Colleen | 12/6/2011

    " Very interesting, though quite dated now. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 ericaisrich | 2/22/2011

    " I learned a lot from this one. Very useful insights as to what makes a consumer buy one thing over the other! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mansee | 12/26/2010

    " An interesting book..even motivated me to think about venturing into a career of shopping analysis/research...which I did nor finally but nevertheless a must read book for anybody interested in knowing/analysing the aspects of buying.. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Paul | 12/15/2010

    " Tiny morsels amidst a stew of self-congratulations. Skip. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kortney | 12/7/2010

    " As far as business books are concerned. This is a good one. There was a lot of good information, especially for brick and mortar shops. It did start to drag a bit during the last third and some of his ideas show his non-business background. But overall much more good then bad. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Ine | 9/3/2010

    " This book somehow reminded me of lots of chores. "

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