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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Audiobook
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(3.01) - 1,095 listener ratings
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Publisher Description
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: • Intentionally target children at an alarmingly young age • Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. • Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives • Purposely adjust their formulas in order to make their products chemically addictive • And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
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"Just as I was intrigued with Vance Packer's Hidden Persuaders in the 1950's, I found Brandwashed equally interesting The way marketing specialists manipulate our buying habits is fascinating, and it is amazing to know that even royal families hire specialists to improve their brands. I found it frightening to realize how much of our privacy is surrendered by those of us who use mobile devices. Enlightening!"
— Rita (4 out of 5 stars)
Brandwashed Listener Reviews
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" This book is a page-turner! Not at all what I expected, although I do enjoy nonfiction. Funny, interesting and eye-opening. I highly recommend it. "
— Elizabeth, 2/15/2014 -
" Interesting, but didn't make it to the end. "
— Stacy, 1/11/2014 -
" Though this book was poorly researched (he cites lots of blogs and such in the bibliography), it involves an interesting topic that is relevant to everyone. Some of the information may be new to you, some of it you may have heard before and some of it may seem like common sense. Regardless, it is interesting and worth the read. "
— Christine, 1/6/2014 -
" Decent book. The stuff about pregnant women was really interesting. Some of it was kind of common sense stuff as it went off. I'd say it started strong, but got weaker. "
— Rishard, 12/31/2013 -
" Interesting information about how advertisers try to influence what we buy. As much as people worry about what government knows about them, they don't seem to worry that private industry knows more & is willing to use it. "
— Paul, 12/27/2013 -
" I like books like this. It reminds me to check myself and my reasons for spending. Being a buyer in my past life it wasn't anything new but good to have a refresher every now and again. "
— Katherine, 12/13/2013 -
" Repetitive. Aggravating to know how easily manipulated we are! "
— Suep, 12/3/2013 -
" Great first half, then it became a bit repetitive. Very interesting research presented. Makes me think about what my kids are seeing and how it will effect them later on. "
— Susan, 12/2/2013 -
" It was okay. His style really bogged me down. There was some interesting stuff in here but also some stuff that I'm dubious of. "
— Todd, 11/11/2013 -
" very good piece! worth to read and to know "
— Ivo, 9/30/2013 -
" Can't put it down. The things that are done to entice us to buy is truly scary. Even scarier when you see how good they are at achieving the end result. "
— Alfons, 9/20/2013 -
" This was interesting. As a parent, I found the chapter on marketing to small children especially scary. "
— Ryan, 8/27/2013 -
" please see m y review at theagencyreview.wordpress.com/brandwa... "
— Martin, 7/21/2013 -
" Somethings I knew already form watching 20/20, but otherwise a nice eye opener. "
— Katie, 7/20/2013 -
" Written by a "branding" specialist, this book shows all the sneaky ways companies are using to get us to part with our money. Think you are immune to their techniques? Even the author admits to what he has fallen for. This book is a real eye opener. "
— Cindy, 6/22/2013 -
" Nothing new but still catches me off guard sometimes. It would be hard not to buy brand named products for many things. "
— Mckinley, 1/31/2013 -
" I thought I knew all the tricks, but I was wrong. And now I'm nervous. "
— Jessica, 12/1/2012 -
" You're even more of a sucker than you think you are. The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and buying habits. Ditch that cell phone! Stay off that Facebook account! Keep a few more secrets. Be more discerning and less impulsive. "
— Jeanette, 10/31/2012 -
" I was expecting a really good read..was mildly interesting..did not like writer's style. "
— Daniel, 9/14/2012 -
" How do you trust an author who says the Canary Islands are located off the coast of Spain???? I happened to be in Tenerife when I was reading this book and can assure you that, although I was in Spain, I was on an island off the coast of Morocco. "
— Patricia, 5/8/2012 -
" Gave up half way ... Disappointing compared to buylogy "
— Rahul, 12/5/2011 -
" Scary and interesting! I knew a lot of this stuff, and I am often aware that I am being taken in by advertising, but some of the more subtle stuff was just weird. "
— Kimberly, 11/8/2011 -
" I would have given this 4 or more stars except he was so grossly inaccurate in representing Apple. If he didn't check his facts there, I have to suspect the other topics. "
— Eric, 10/29/2011 -
" This book is more of a collection of bagatelles, rather than the well-thought-out chapters in the author's previous first-rate book, Buyology. I was hoping for more of a Buyology 2 instead of a Buyology 1.5. Overall, not a waste of time, it just wasn't what I wanted it to be. "
— Michael, 10/23/2011 -
" Good ideas tainted by populist view of Oh they gonna get us/ we've became slaves to bands. "
— Slobodan, 10/22/2011 -
" Repetitive. Aggravating to know how easily manipulated we are! "
— Suep, 10/14/2011 -
" This is a fantastic book. Everyone should read it. Its interesting, funny and informative. I love it! <br/> "
— Lee, 10/12/2011
About Martin Lindstrom
Martin Lindstrom is the author of the bestseller Buyology: Truth and Lies About Why We Buy. Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. Prior to founding his consultancy, Lindstrom was working as an advertising agency executive at BBDO. TIME magazine named Lindstrom as one of the world’s hundred most influential due to his work on science and marketing.
About Dan Woren
Dan Woren is an American voice actor and Earphones Award–winning narrator. He has worked extensively in animation, video games, and feature films. He is best known for his many roles in anime productions such as Bleach and as the voice of Sub-Zero in the video game Mortal Kombat.