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Extended Audio Sample Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, by Martin Lindstrom Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,067 ratings) (rate this audio book) Author: Martin Lindstrom Narrator: Dan Woren Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb! 
 • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends). 
 • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. 
 • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). 
 • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles. 
 • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. 
 • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. 
 • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.  Download and start listening now!


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Elizabeth | 2/15/2014

    " This book is a page-turner! Not at all what I expected, although I do enjoy nonfiction. Funny, interesting and eye-opening. I highly recommend it. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Stacy Corbett | 1/11/2014

    " Interesting, but didn't make it to the end. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Rita Kay | 1/10/2014

    " Just as I was intrigued with Vance Packer's Hidden Persuaders in the 1950's, I found Brandwashed equally interesting The way marketing specialists manipulate our buying habits is fascinating, and it is amazing to know that even royal families hire specialists to improve their brands. I found it frightening to realize how much of our privacy is surrendered by those of us who use mobile devices. Enlightening! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Christine Day | 1/6/2014

    " Though this book was poorly researched (he cites lots of blogs and such in the bibliography), it involves an interesting topic that is relevant to everyone. Some of the information may be new to you, some of it you may have heard before and some of it may seem like common sense. Regardless, it is interesting and worth the read. "

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