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Extended Audio Sample Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, by Martin Lindstrom Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,067 ratings) (rate this audio book) Author: Martin Lindstrom Narrator: Dan Woren Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. 
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
 • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb! 
 • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends). 
 • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. 
 • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). 
 • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles. 
 • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. 
 • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. 
 • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.  Download and start listening now!

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Quotes & Awards

  • I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books.  Brandwashed is smart, thought-provoking, and laugh out loud funny. Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics
  • -“If you buy products, you need to read this book. It's really that simple. Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket
  • If you want to learn to cut through marketers' phoney health and wellness claims and make smarter decisions  -  about both your body and your money - you need to read this eye-opening book. Dr Oz, bestselling author of YOU: The Owner's Manual health series.

  • “Parents of small children who read this book will cringe (while lunging for the power button on the computer). Savvy marketers will take notes.  Fortune
  • "A fascinating read. ...Given just how marketing-saturated our culture has gotten, Lindstrom's book argues convincingly that no one should view himself or herself as a rational actor. It's worth thinking about the next time you walk out of Best Buy in a daze, having no idea what the heck you just spent $600 on.
    -The Boston Globe.
  • I am fascinated and empowered by Martin’s work, both as a business woman and as an individual consumer trying to buy smarter! Martin has changed the way I view brands and consumer behaviors. Very enlightening! Tyra Banks
  • A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore! Jean Chatzky, bestselling author of Money 911, Financial Editor NBC Today
  • I can’t think of a better tour guide to take us into the black box that is brand marketing. I’ll never look at my favorite brands the same way again!   Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters.
  • Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and “the negotiator.” I found his book insightful and informative. William Shatner


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Elizabeth | 2/15/2014

    " This book is a page-turner! Not at all what I expected, although I do enjoy nonfiction. Funny, interesting and eye-opening. I highly recommend it. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Stacy Corbett | 1/11/2014

    " Interesting, but didn't make it to the end. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Rita Kay | 1/10/2014

    " Just as I was intrigued with Vance Packer's Hidden Persuaders in the 1950's, I found Brandwashed equally interesting The way marketing specialists manipulate our buying habits is fascinating, and it is amazing to know that even royal families hire specialists to improve their brands. I found it frightening to realize how much of our privacy is surrendered by those of us who use mobile devices. Enlightening! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Christine Day | 1/6/2014

    " Though this book was poorly researched (he cites lots of blogs and such in the bibliography), it involves an interesting topic that is relevant to everyone. Some of the information may be new to you, some of it you may have heard before and some of it may seem like common sense. Regardless, it is interesting and worth the read. "

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