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Download Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Audiobook

Extended Audio Sample Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Audiobook, by Martin Lindstrom Click for printable size audiobook cover
3.43 out of 53.43 out of 53.43 out of 53.43 out of 53.43 out of 5 3.43 (28 ratings) (rate this audio book) Author: Martin Lindstrom Narrator: Dan Woren Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2011 ISBN: 9780307943347
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
 
   • Intentionally target children at an alarmingly young age
   • Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
   • Purposely adjust their formulas in order to make their products chemically addictive  
   • And much, much more. 

This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever. Download and start listening now!

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Quotes & Awards

  • I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books.  Brandwashed is smart, thought-provoking, and laugh out loud funny. Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics
  • -“If you buy products, you need to read this book. It's really that simple. Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket
  • If you want to learn to cut through marketers' phoney health and wellness claims and make smarter decisions  -  about both your body and your money - you need to read this eye-opening book. Dr Oz, bestselling author of YOU: The Owner's Manual health series.

  • “Parents of small children who read this book will cringe (while lunging for the power button on the computer). Savvy marketers will take notes.  Fortune
  • "A fascinating read. ...Given just how marketing-saturated our culture has gotten, Lindstrom's book argues convincingly that no one should view himself or herself as a rational actor. It's worth thinking about the next time you walk out of Best Buy in a daze, having no idea what the heck you just spent $600 on.
    -The Boston Globe.
  • I am fascinated and empowered by Martin’s work, both as a business woman and as an individual consumer trying to buy smarter! Martin has changed the way I view brands and consumer behaviors. Very enlightening! Tyra Banks
  • A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore! Jean Chatzky, bestselling author of Money 911, Financial Editor NBC Today
  • I can’t think of a better tour guide to take us into the black box that is brand marketing. I’ll never look at my favorite brands the same way again!   Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters.
  • Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and “the negotiator.” I found his book insightful and informative. William Shatner


Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Elizabeth | 2/15/2014

    " This book is a page-turner! Not at all what I expected, although I do enjoy nonfiction. Funny, interesting and eye-opening. I highly recommend it. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Stacy Corbett | 1/11/2014

    " Interesting, but didn't make it to the end. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rita Kay | 1/10/2014

    " Just as I was intrigued with Vance Packer's Hidden Persuaders in the 1950's, I found Brandwashed equally interesting The way marketing specialists manipulate our buying habits is fascinating, and it is amazing to know that even royal families hire specialists to improve their brands. I found it frightening to realize how much of our privacy is surrendered by those of us who use mobile devices. Enlightening! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Christine Day | 1/6/2014

    " Though this book was poorly researched (he cites lots of blogs and such in the bibliography), it involves an interesting topic that is relevant to everyone. Some of the information may be new to you, some of it you may have heard before and some of it may seem like common sense. Regardless, it is interesting and worth the read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rishard | 12/31/2013

    " Decent book. The stuff about pregnant women was really interesting. Some of it was kind of common sense stuff as it went off. I'd say it started strong, but got weaker. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Paul | 12/27/2013

    " Interesting information about how advertisers try to influence what we buy. As much as people worry about what government knows about them, they don't seem to worry that private industry knows more & is willing to use it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Katherine | 12/13/2013

    " I like books like this. It reminds me to check myself and my reasons for spending. Being a buyer in my past life it wasn't anything new but good to have a refresher every now and again. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Suep | 12/3/2013

    " Repetitive. Aggravating to know how easily manipulated we are! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Susan | 12/2/2013

    " Great first half, then it became a bit repetitive. Very interesting research presented. Makes me think about what my kids are seeing and how it will effect them later on. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Todd | 11/11/2013

    " It was okay. His style really bogged me down. There was some interesting stuff in here but also some stuff that I'm dubious of. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Ivo Stoykov | 9/30/2013

    " very good piece! worth to read and to know "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Alfons | 9/20/2013

    " Can't put it down. The things that are done to entice us to buy is truly scary. Even scarier when you see how good they are at achieving the end result. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ryan Hayden | 8/27/2013

    " This was interesting. As a parent, I found the chapter on marketing to small children especially scary. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Martin | 7/21/2013

    " please see m y review at theagencyreview.wordpress.com/brandwa... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Katie | 7/20/2013

    " Somethings I knew already form watching 20/20, but otherwise a nice eye opener. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Cindy | 6/22/2013

    " Written by a "branding" specialist, this book shows all the sneaky ways companies are using to get us to part with our money. Think you are immune to their techniques? Even the author admits to what he has fallen for. This book is a real eye opener. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Mckinley | 1/31/2013

    " Nothing new but still catches me off guard sometimes. It would be hard not to buy brand named products for many things. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jessica | 12/1/2012

    " I thought I knew all the tricks, but I was wrong. And now I'm nervous. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jeanette | 10/31/2012

    " You're even more of a sucker than you think you are. The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and buying habits. Ditch that cell phone! Stay off that Facebook account! Keep a few more secrets. Be more discerning and less impulsive. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Daniel | 9/14/2012

    " I was expecting a really good read..was mildly interesting..did not like writer's style. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Patricia | 5/8/2012

    " How do you trust an author who says the Canary Islands are located off the coast of Spain???? I happened to be in Tenerife when I was reading this book and can assure you that, although I was in Spain, I was on an island off the coast of Morocco. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Rahul Khanna | 12/5/2011

    " Gave up half way ... Disappointing compared to buylogy "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kimberly | 11/8/2011

    " Scary and interesting! I knew a lot of this stuff, and I am often aware that I am being taken in by advertising, but some of the more subtle stuff was just weird. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Eric | 10/29/2011

    " I would have given this 4 or more stars except he was so grossly inaccurate in representing Apple. If he didn't check his facts there, I have to suspect the other topics. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michael | 10/23/2011

    " This book is more of a collection of bagatelles, rather than the well-thought-out chapters in the author's previous first-rate book, Buyology. I was hoping for more of a Buyology 2 instead of a Buyology 1.5. Overall, not a waste of time, it just wasn't what I wanted it to be. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Slobodan | 10/22/2011

    " Good ideas tainted by populist view of Oh they gonna get us/ we've became slaves to bands. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Suep | 10/14/2011

    " Repetitive. Aggravating to know how easily manipulated we are! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lee | 10/12/2011

    " This is a fantastic book. Everyone should read it. Its interesting, funny and informative. I love it!
    "

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About the Author
Author Martin LindstromMartin Lindstrom is one of the world’s most respected marketing gurus. His previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
About the Narrator

Dan Woren is an American voice actor and Earphones Award–winning narrator. He has worked extensively in animation, video games, and feature films. He is best known for his many roles in anime productions such as Bleach and as the voice of Sub-Zero in the video game Mortal Kombat.