Extended Audio Sample

Buyology: Truth and Lies About Why We Buy Audiobook (Unabridged)

Extended Audio Sample Buyology: Truth and Lies About Why We Buy (Unabridged), by Martin Lindstrom
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.56 (3,157 ratings) (rate this audio book) Author: Martin Lindstrom Narrator: Don Leslie Publisher: Random House Format: Unabridged Audiobook Audio Length: Release Date:
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

  • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
  • Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.
  • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.
  • Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.
  • Cool brands, like iPods, trigger our mating instincts.

    The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.

    Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer. Download and start listening now!

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    Listener Reviews

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Nilofer | 2/9/2014

      " I think he really gets it and this work would help consumer marketing people do it better. "

    • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Review by Agata Seidel | 1/27/2014

      " This is one of my most favorite books, the books uncovers the thought process of the human brain and how this impacts consumers on purchasing decisions. "

    • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Review by Eric | 1/10/2014

      " Interesting take on consumer behavior, also talks about what goes on in the brain as observed through MRI scans. "

    • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Alexander Rodigues | 1/5/2014

      " Eu acabei de ouvir esse livro pelo Audible, achei muito interessante os resultados que ele apresenta mas gostaria de saber mais sobre essas pesquisas. "

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