Extended Audio Sample

Download Buyology: Truth and Lies About Why We Buy Audiobook

Extended Audio Sample Buyology: Truth and Lies About Why We Buy, by Martin Lindstrom Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,157 ratings) (rate this audio book) Author: Martin Lindstrom Narrator: Don Leslie Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2008 ISBN: 9780739376027
Regular Price: $17.50 Add to Cart
— or —
FlexPass™ Price: $15.95$5.95$5.95 for new members!
Add to Cart learn more )

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:

Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.

Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. 

"Cool” brands, like iPods trigger our mating instincts. 

Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. 

Sex doesn't sell. In many cases,people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .

Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. 

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

Download and start listening now!

BK_RAND_001602

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Nilofer | 2/9/2014

    " I think he really gets it and this work would help consumer marketing people do it better. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Agata Seidel | 1/27/2014

    " This is one of my most favorite books, the books uncovers the thought process of the human brain and how this impacts consumers on purchasing decisions. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Eric | 1/10/2014

    " Interesting take on consumer behavior, also talks about what goes on in the brain as observed through MRI scans. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alexander Rodigues | 1/5/2014

    " Eu acabei de ouvir esse livro pelo Audible, achei muito interessante os resultados que ele apresenta mas gostaria de saber mais sobre essas pesquisas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Frank Byrns | 1/3/2014

    " Fascinating book. A bit more 'science-y' than I would have guessed but an accessible read nonetheless. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Wendy | 12/22/2013

    " So far, so good -- fascinating analogy of how we live, and why we buy. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Amie Wilensky | 12/21/2013

    " Some interesting science here, but the prose is too self-aggrandizing to be enjoyable and there are no real practical applications given unless you want to spend millions of dollars doing MRI testing to see if your product marketing is effective. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Adeeb Salah | 11/23/2013

    " This book is really great, had a pleasant time reading it, gave me a new sight of information to look in to when wanting to buy anything new. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rachel Kappler | 6/12/2013

    " good information with a lot of filler info I don't need for him to get his point across to me. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nati Vozian | 6/10/2013

    " una din cele mai bune carti care explica comportamentul consumatorului "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Marijka | 5/15/2013

    " While entertaining to read, I didn't trust the author. I would have liked to know exactly who sponsored his studies right up front, instead of never directly listing his sponsorship. Also, I found many of the examples of how brands influenced our decision making to fall flat. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Miki | 1/24/2013

    " I thought this would be a really interesting book, but it is very hard to get through. The conclusions Lindstrom draws from the fMRI studies are not substantiated by the evidence he provides. Lindstrom spends a VERY large portion of the book promoting himself. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sergio | 1/16/2013

    " Great insights into why we react the way we do when we buy. Eye-opening. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jake McCrary | 1/9/2013

    " Thought it was a pretty interesting book pointing out neuromarketing and talking about various studies the author and others had done on human reaction to different advertising. Extremely interesting and made me more interested in learning how and why the human brain works. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Urs | 12/18/2012

    " The cover was more intriguing than the content. Very few revelations, but a whole lot of him talking about how his study was "groundbreaking" and "historical". Fine, you're shilling your consultancy, but at least throw something in the book that's deeper than common sense. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ivalu Rosing | 12/5/2012

    " Love these types of books and knowledge. I use the info and fun facts. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Polina | 3/29/2012

    " it seemed kind of interesting while I was reading it but I stopped half way and have no particular desire to finish it. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Umar Ghumman | 12/26/2011

    " If you reading this book for insight into the world of neuromarketing will be disappointed. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Adam | 11/1/2011

    " Recommened to me by a friend. This was a very interesting read. I think I liked it because its analysis of buying and advertising used a rational approach. Advertising is an interesting field "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Danica | 5/20/2011

    " Interesting book -- it was more about certain aspects of subconscious recognition than anything else. The part about associations with Marlboro cigarettes is particularly interesting. I didn't particularly think it was groundbreaking, but interesting nonetheless. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 John | 5/13/2011

    " Incredible insights, this book clearly demonstrates the connection between science and marketing. It is very scary to imagine how effective a marketing campaign can get if tailored to our unconscious desires. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Cynthia | 4/16/2011

    " Things that make you go hmmm. I've been paying much closer attention to how I shop based on the things Lindstrom points out. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Frank | 3/10/2011

    "
    Fascinating book. A bit more 'science-y' than I would have guessed but an accessible read nonetheless.

    "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Becky | 2/6/2011

    " I found this book fascinating if not a little disturbing. Apparently I'm not in charge of my purchases. My brain and all the marketing and advertising we're bombarded with are working together. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dali | 2/1/2011

    " Now I know what I buy. Hahaha. "

Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations