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Extended Audio Sample Buyology: Truth and Lies About Why We Buy, by Martin Lindstrom Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (3,157 ratings) (rate this audio book) Author: Martin Lindstrom Narrator: Don Lesli Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:

Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.

Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. 

"Cool” brands, like iPods trigger our mating instincts. 

Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. 

Sex doesn't sell. In many cases,people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .

Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. 

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Nilofer | 2/9/2014

    " I think he really gets it and this work would help consumer marketing people do it better. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Agata Seidel | 1/27/2014

    " This is one of my most favorite books, the books uncovers the thought process of the human brain and how this impacts consumers on purchasing decisions. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Eric | 1/10/2014

    " Interesting take on consumer behavior, also talks about what goes on in the brain as observed through MRI scans. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Alexander Rodigues | 1/5/2014

    " Eu acabei de ouvir esse livro pelo Audible, achei muito interessante os resultados que ele apresenta mas gostaria de saber mais sobre essas pesquisas. "

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