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Buyology: Truth and Lies About Why We Buy Audiobook
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(3.00) - 3,183 listener ratings
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Publisher Description
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products. • Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards. • Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates. • Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest. • “Cool” brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.
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"Interesting book -- it was more about certain aspects of subconscious recognition than anything else. The part about associations with Marlboro cigarettes is particularly interesting. I didn't particularly think it was groundbreaking, but interesting nonetheless. "
— Danica (4 out of 5 stars)
Buyology Listener Reviews
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" I have paper version of book but no time to read again. With great pleasure I was listening BuyOlogy while driving. This great book describe what happen in our brain when we decide to purchase something. "
— Milan, 8/14/2017 -
" I think he really gets it and this work would help consumer marketing people do it better. "
— Nilofer, 2/9/2014 -
" This is one of my most favorite books, the books uncovers the thought process of the human brain and how this impacts consumers on purchasing decisions. "
— Agata, 1/27/2014 -
" Interesting take on consumer behavior, also talks about what goes on in the brain as observed through MRI scans. "
— Eric, 1/10/2014 -
" Eu acabei de ouvir esse livro pelo Audible, achei muito interessante os resultados que ele apresenta mas gostaria de saber mais sobre essas pesquisas. "
— Alexander, 1/5/2014 -
" Fascinating book. A bit more 'science-y' than I would have guessed but an accessible read nonetheless. "
— Frank, 1/3/2014 -
" So far, so good -- fascinating analogy of how we live, and why we buy. "
— Wendy, 12/22/2013 -
" Some interesting science here, but the prose is too self-aggrandizing to be enjoyable and there are no real practical applications given unless you want to spend millions of dollars doing MRI testing to see if your product marketing is effective. "
— Amie, 12/21/2013 -
" This book is really great, had a pleasant time reading it, gave me a new sight of information to look in to when wanting to buy anything new. "
— Adeeb, 11/23/2013 -
" good information with a lot of filler info I don't need for him to get his point across to me. "
— Rachel, 6/12/2013 -
" una din cele mai bune carti care explica comportamentul consumatorului "
— Nati, 6/10/2013 -
" While entertaining to read, I didn't trust the author. I would have liked to know exactly who sponsored his studies right up front, instead of never directly listing his sponsorship. Also, I found many of the examples of how brands influenced our decision making to fall flat. "
— Marijka, 5/15/2013 -
" I thought this would be a really interesting book, but it is very hard to get through. The conclusions Lindstrom draws from the fMRI studies are not substantiated by the evidence he provides. Lindstrom spends a VERY large portion of the book promoting himself. "
— Miki, 1/24/2013 -
" Great insights into why we react the way we do when we buy. Eye-opening. "
— Sergio, 1/16/2013 -
" Thought it was a pretty interesting book pointing out neuromarketing and talking about various studies the author and others had done on human reaction to different advertising. Extremely interesting and made me more interested in learning how and why the human brain works. "
— Jake, 1/9/2013 -
" The cover was more intriguing than the content. Very few revelations, but a whole lot of him talking about how his study was "groundbreaking" and "historical". Fine, you're shilling your consultancy, but at least throw something in the book that's deeper than common sense. "
— Urs, 12/18/2012 -
" Love these types of books and knowledge. I use the info and fun facts. "
— Ivalu, 12/5/2012 -
" it seemed kind of interesting while I was reading it but I stopped half way and have no particular desire to finish it. "
— Polina, 3/29/2012 -
" If you reading this book for insight into the world of neuromarketing will be disappointed. "
— Umar, 12/26/2011 -
" Recommened to me by a friend. This was a very interesting read. I think I liked it because its analysis of buying and advertising used a rational approach. Advertising is an interesting field "
— Adam, 11/1/2011 -
" Incredible insights, this book clearly demonstrates the connection between science and marketing. It is very scary to imagine how effective a marketing campaign can get if tailored to our unconscious desires. "
— John, 5/13/2011 -
" Things that make you go hmmm. I've been paying much closer attention to how I shop based on the things Lindstrom points out. "
— Cynthia, 4/16/2011 -
" <br/>Fascinating book. A bit more 'science-y' than I would have guessed but an accessible read nonetheless. <br/> <br/> "
— Frank, 3/10/2011 -
" I found this book fascinating if not a little disturbing. Apparently I'm not in charge of my purchases. My brain and all the marketing and advertising we're bombarded with are working together. "
— Becky, 2/6/2011 -
" Now I know what I buy. Hahaha. "
— Dali, 2/1/2011
About Martin Lindstrom
Martin Lindstrom is the author of the bestseller Buyology: Truth and Lies About Why We Buy. Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. Prior to founding his consultancy, Lindstrom was working as an advertising agency executive at BBDO. TIME magazine named Lindstrom as one of the world’s hundred most influential due to his work on science and marketing.
About Don Leslie
Don Leslie has appeared on Broadway, off Broadway, and in regional theaters throughout the country. He has been heard in thousands of commercials, promos for all the broadcast networks and most cable stations, political campaigns, movie trailers, and over fifty audiobooks.