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Extended Audio Sample Buyology: Truth and Lies About Why We Buy Audiobook, by Martin Lindstrom Click for printable size audiobook cover
3.48 out of 53.48 out of 53.48 out of 53.48 out of 53.48 out of 5 3.48 (25 ratings) (rate this audio book) Author: Martin Lindstrom Narrator: Don Leslie Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2008 ISBN: 9780739376027
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer. Download and start listening now!

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Quotes & Awards

  • A page-turner Newsweek
  • Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning. Fast Company
  • Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience The Washington Post
  • Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind The Sunday Times (UK)
  • Shatters conventional wisdom CNBC
  • ...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner BBC Focus Magazine
  • "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light. Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

    "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!

  • Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience
  • Lindstrom's research should be of interest to any company launching a new product or brand USA Today
  • When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent. The Eagle Tribune
  • An entertaining and informative tome The Seattle Examiner
  • Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully. Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual
  • Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs. Guy Kawasaki, Author of The Art of the Start
  • Martin Lindstrom is one of branding's most original thinkers Robert A. Eckert, CEO & Chairman, Mattel, Inc.
  • “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.
    Ori Brafman, author of the bestselling book, Sway
  • Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products. Time

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Nilofer | 2/9/2014

    " I think he really gets it and this work would help consumer marketing people do it better. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Agata Seidel | 1/27/2014

    " This is one of my most favorite books, the books uncovers the thought process of the human brain and how this impacts consumers on purchasing decisions. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Eric | 1/10/2014

    " Interesting take on consumer behavior, also talks about what goes on in the brain as observed through MRI scans. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alexander Rodigues | 1/5/2014

    " Eu acabei de ouvir esse livro pelo Audible, achei muito interessante os resultados que ele apresenta mas gostaria de saber mais sobre essas pesquisas. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Frank Byrns | 1/3/2014

    " Fascinating book. A bit more 'science-y' than I would have guessed but an accessible read nonetheless. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Wendy | 12/22/2013

    " So far, so good -- fascinating analogy of how we live, and why we buy. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Amie Wilensky | 12/21/2013

    " Some interesting science here, but the prose is too self-aggrandizing to be enjoyable and there are no real practical applications given unless you want to spend millions of dollars doing MRI testing to see if your product marketing is effective. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Adeeb Salah | 11/23/2013

    " This book is really great, had a pleasant time reading it, gave me a new sight of information to look in to when wanting to buy anything new. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rachel Kappler | 6/12/2013

    " good information with a lot of filler info I don't need for him to get his point across to me. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nati Vozian | 6/10/2013

    " una din cele mai bune carti care explica comportamentul consumatorului "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Marijka | 5/15/2013

    " While entertaining to read, I didn't trust the author. I would have liked to know exactly who sponsored his studies right up front, instead of never directly listing his sponsorship. Also, I found many of the examples of how brands influenced our decision making to fall flat. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Miki | 1/24/2013

    " I thought this would be a really interesting book, but it is very hard to get through. The conclusions Lindstrom draws from the fMRI studies are not substantiated by the evidence he provides. Lindstrom spends a VERY large portion of the book promoting himself. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sergio | 1/16/2013

    " Great insights into why we react the way we do when we buy. Eye-opening. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jake McCrary | 1/9/2013

    " Thought it was a pretty interesting book pointing out neuromarketing and talking about various studies the author and others had done on human reaction to different advertising. Extremely interesting and made me more interested in learning how and why the human brain works. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Urs | 12/18/2012

    " The cover was more intriguing than the content. Very few revelations, but a whole lot of him talking about how his study was "groundbreaking" and "historical". Fine, you're shilling your consultancy, but at least throw something in the book that's deeper than common sense. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ivalu Rosing | 12/5/2012

    " Love these types of books and knowledge. I use the info and fun facts. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Polina | 3/29/2012

    " it seemed kind of interesting while I was reading it but I stopped half way and have no particular desire to finish it. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Umar Ghumman | 12/26/2011

    " If you reading this book for insight into the world of neuromarketing will be disappointed. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Adam | 11/1/2011

    " Recommened to me by a friend. This was a very interesting read. I think I liked it because its analysis of buying and advertising used a rational approach. Advertising is an interesting field "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Danica | 5/20/2011

    " Interesting book -- it was more about certain aspects of subconscious recognition than anything else. The part about associations with Marlboro cigarettes is particularly interesting. I didn't particularly think it was groundbreaking, but interesting nonetheless. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 John | 5/13/2011

    " Incredible insights, this book clearly demonstrates the connection between science and marketing. It is very scary to imagine how effective a marketing campaign can get if tailored to our unconscious desires. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Cynthia | 4/16/2011

    " Things that make you go hmmm. I've been paying much closer attention to how I shop based on the things Lindstrom points out. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Frank | 3/10/2011

    "
    Fascinating book. A bit more 'science-y' than I would have guessed but an accessible read nonetheless.

    "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Becky | 2/6/2011

    " I found this book fascinating if not a little disturbing. Apparently I'm not in charge of my purchases. My brain and all the marketing and advertising we're bombarded with are working together. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Dali | 2/1/2011

    " Now I know what I buy. Hahaha. "

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About the Author
Author Martin LindstromMartin Lindstrom is one of the world’s most respected marketing gurus. His previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
About the Narrator

Don Leslie has appeared on Broadway, off Broadway, and in regional theaters throughout the country. He has been heard in thousands of commercials, promos for all the broadcast networks and most cable stations, political campaigns, movie trailers, and over fifty audiobooks.