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Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers Audiobook
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It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most.
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"Brennan's style is smart and straightforward, and her pragmatic advice is spot-on; marketers should take note."
— Publishers Weekly
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About Vanessa Daniels
Vanessa Daniels has worked as a professional actress in theater, film, TV, commercials, and voice-over for almost two decades. She holds a BFA in drama from New York University and is a member of SAG-AFTRA and the Actors’ Equity Association.