Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers Audiobook, by Bridget Brennan Play Audiobook Sample

Download Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers Audiobook

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers Audiobook, by Bridget Brennan Play Audiobook Sample
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Author: Bridget Brennan Narrator: Vanessa Daniels Publisher: Tantor Audio Length: Release Date: October 2016 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781515982517

Publisher Description

It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most.

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Quotes

  • Brennan's style is smart and straightforward, and her pragmatic advice is spot-on; marketers should take note.

    - Publishers Weekly

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About the Narrator

Vanessa Daniels has worked as a professional actress in theater, film, TV, commercials, and voice-over for almost two decades. She holds a BFA in drama from New York University and is a member of SAG-AFTRA and the Actors’ Equity Association.