This Harvard Business Review (HBR) article describes and focuses on the unique tasks only a CEO can perform. The core elements of this article were created by Peter Drucker. They were then updated and further refined by former P & G CEO, Arthur Lafley. This article and our corresponding Harvard Thoughts audiobook define the importance of the CEO focusing his or her organization first on the most meaningful outsider—the customer.
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Peter F. Drucker (1909–2005) is considered one of the top management thinkers of his time. A teacher, philosopher, reporter, and consultant, he authored over thirty-five books. His first book, The End of Economic Man, was published in 1939. His other works include Managing the Nonprofit Organization, The Five Most Important Questions You Will Ever Ask about Your Organization, Innovation and Entrepreneurship, and many others. Drucker was awarded the Presidential Medal of Freedom by George W. Bush in 2002.
Deaver Brown is an author and entrepreneur. He is a graduate of Harvard Business School, and his books include Crucial Conversations, Presidential Wisdom, George Washington: Farewell Address, and numerous others.