Download Theory of the Business: A Clear Focus on Your Core Mission Audiobook

Theory of the Business: A Clear Focus on Your Core Mission Audiobook, by Peter F. Drucker Extended Sample Click for printable size audiobook cover
Author: Peter F. Drucker Narrator: Deaver Brown Publisher: Simply Magazine Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2010 ISBN: 9781614961222
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This audiobook was created based on Peter Drucker’s long business, consulting, and writing career. He focuses on what to do, what not to do, and how to keep a clear corporate identity and mission.

He addresses how all organizations eventually go obsolete and their theory of their business no longer works. It addresses how GM did not move from income based to lifestyle based marketing for their cars, thus hastening their demise after seven decades of success betting on incomes only. He also points out, though, that the GM theory of the business still worked for Hughes and EDS, which GM bought. He describes how organizations must choose how to do things. This, he says, is why IBM was paralyzed by the different requirements of a PC versus Mainframe business.

He states there are four specifications for a valid theory of a business: assumptions must fit reality; these assumptions about the environment, mission, and core competencies must fit together; the entire organization must know and understand the theory of the business and act accordingly; and the theory of the business must be tested constantly to be kept up to date. When testing the theory of the business, three things must be done if there is an issue: preventive care, early diagnosis before the problem becomes fatal, and applying the cure.

This is a must read for all managers and entrepreneurs in all types of organizations: nonprofit, educational, governmental and companies.

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About the Author

Peter F. Drucker (1909–2005) is considered one of the top management thinkers of his time. A teacher, philosopher, reporter, and consultant, he authored over thirty-five books. His first book, The End of Economic Man, was published in 1939. His other works include Managing the Nonprofit Organization, The Five Most Important Questions You Will Ever Ask about Your Organization, Innovation and Entrepreneurship, and many others. Drucker was awarded the Presidential Medal of Freedom by George W. Bush in 2002.

About the Narrator

Deaver Brown is an author and entrepreneur. He is a graduate of Harvard Business School, and his books include Crucial Conversations, Presidential Wisdom, George Washington: Farewell Address, and numerous others.