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Download Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Audiobook

Extended Audio Sample Viral Loop: From Facebook to Twitter, How Todays Smartest Businesses Grow Themselves, by Adam L. Penenberg Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (227 ratings) (rate this audio book) Author: Adam L. Penenberg Narrator: Richard Allen Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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From Google to Facebook, a respected journalist delves into how a “viral loop” can make an online business a success.

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a “viral loop”—to use the product means having to share it with others. After all, what’s the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg—who identified the phenomenon in a groundbreaking cover story for Fast Company—tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.

While Viral Loop is fascinating for Penenberg’s savvy, incisive explanation of the concept, it’s even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.

Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses—from the smallest start-ups to nonprofit organizations to the biggest multinational corporations—can use the paradigm-busting power of viral loops to enable their business through technology.

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Quotes & Awards

  • “Solidly researched and briskly-written, Penenberg at once captures a great business and tech story, as well as a defining moment in our online culture.”

    Publishers Weekly

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Remig Raffanti | 2/12/2014

    " Great historical look at the evolution of the digital age and where we go from here. A must read for anyone in business and the field of marketing and PR. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Jennifer | 1/2/2014

    " Liked the stories of how people started viral companies like eBay and paypal. Good book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Soundview Executive Book Summaries | 12/29/2013

    " Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves by Adam Penenberg was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Haider | 12/18/2013

    " Lots of useful information on the history of viral networks. I wish it included more statistics and math around the subject. Felt like he simplified the viral coefficient and didn't go into more details on time factor, forms of virality and the effect of churn on the viral loop. Needs more math, but good history lesson. "

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