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Download Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Audiobook

Extended Audio Sample Viral Loop: From Facebook to Twitter, How Todays Smartest Businesses Grow Themselves Audiobook, by Adam L. Penenberg Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (21 ratings) (rate this audio book) Author: Adam L. Penenberg Narrator: Richard Allen Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2009 ISBN: 9781400183784
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Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on. While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world. Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology. Download and start listening now!

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Quotes & Awards

  • “Solidly researched and briskly-written, Penenberg at once captures a great business and tech story, as well as a defining moment in our online culture.”

    Publishers Weekly

  • A snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. Publishers Weekly Audio Review

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Remig Raffanti | 2/12/2014

    " Great historical look at the evolution of the digital age and where we go from here. A must read for anyone in business and the field of marketing and PR. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jennifer | 1/2/2014

    " Liked the stories of how people started viral companies like eBay and paypal. Good book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Soundview Executive Book Summaries | 12/29/2013

    " Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves by Adam Penenberg was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Haider | 12/18/2013

    " Lots of useful information on the history of viral networks. I wish it included more statistics and math around the subject. Felt like he simplified the viral coefficient and didn't go into more details on time factor, forms of virality and the effect of churn on the viral loop. Needs more math, but good history lesson. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 John | 12/16/2013

    " Good history lesson on how the best viral companies did it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dinesh John | 11/25/2013

    " If you are a information hogger! and is ever excited to read about those small wonders which keep happening behind your back and eventually comes in front of you as big corporate miracles. This time its about word of mouth marketing and the domino effect! an entertaining read :) "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Judah Houser | 11/18/2013

    " A bit wordy in some topics. Not sure why authors feel like they need to somehow make a book a certain length and then waste our time and theirs with 'filler'. Overall a good read about tech startups and overall marketing techniques for contemporary success. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Shari | 8/28/2013

    " Interesting to help understand the growth of how businesses spread virally. Whether in the beginning with Tupperware or currently with how the web influences our lives. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jason | 4/14/2013

    " A solid explaination of how companies took advantage of the immediacy and free nature of the web to quickly build audiences prior to reaching critical mass. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tej Kohli Business | 2/23/2013

    " awesome information helpful for everyone "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Josh McConnell | 6/26/2012

    " A little repetitive and unoriginal, but still had some very interesting stories and solid examples. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Graham N. | 6/5/2012

    " Provided a decent historical perspective. A bit slow... "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Vlectronica | 7/23/2011

    " Great review about what startups or any site really should consider when attempting to go viral, especially those in the world of social media. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marc | 6/27/2011

    " I expected to be taught how to build a viral business. Instead this book is an entertaining and informative series of case studies--both of successes and failures. I still highly recommend the read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Shari | 4/5/2011

    " Interesting to help understand the growth of how businesses spread virally. Whether in the beginning with Tupperware or currently with how the web influences our lives. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Remig | 1/14/2011

    " Great historical look at the evolution of the digital age and where we go from here. A must read for anyone in business and the field of marketing and PR. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dinesh | 1/12/2011

    " If you are a information hogger! and is ever excited to read about those small wonders which keep happening behind your back and eventually comes in front of you as big corporate miracles. This time its about word of mouth marketing and the domino effect! an entertaining read :) "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Mukhtar | 11/17/2010

    " Some interesting ideas on social media, some bias towards certain sites, but altogether an informative read, priced right too!
    average writing style, got bored toward the end.. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marc | 10/14/2010

    " I expected to be taught how to build a viral business. Instead this book is an entertaining and informative series of case studies--both of successes and failures. I still highly recommend the read. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 John | 7/29/2010

    " Good history lesson on how the best viral companies did it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jennifer | 3/19/2010

    " Liked the stories of how people started viral companies like eBay and paypal. Good book. "

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About the Author
Author Adam L. PenenbergAdam L. Penenberg is a contributing writer for Fast Company and a professor of journalism at New York University. He has written for the New York Times, Slate, Wired and The Economist, among others. A former senior editor at Forbes and reporter for Forbes.com, he garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg's story was a watershed for online investigative journalism and is portrayed in the film Shattered Glass. He is the author of two previous books, Spooked and Tragic Indifference.
About the Narrator

Richard Allen is an accomplished and respected theatrical actor whose work includes Ragtime and PBS’ Great Performances: Play On! His voice can be heard on numerous television and radio productions, as well as the animated series Jumanji.