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Download Insanely Simple: The Obsession that Drives Apple's Success Audiobook (Unabridged)

Extended Audio Sample Insanely Simple: The Obsession that Drives Apples Success (Unabridged), by Ken Segall
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (516 ratings) (rate this audio book) Author: Ken Segall Narrator: Ken Segall Publisher: Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn't just a design principle at Apple - it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Rose Penelope | 2/20/2014

    " Great insight into some of the goings-on at Steve Jobs' Apple marketing meetings. However the book could have been shorter and thereby simpler. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Mark Taylor | 2/10/2014

    " Good advice and great anecdotes. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Peter Worthington-eyre | 2/7/2014

    " It's a good perspective on a great man's obsession. The principles are sound, but like any of these books, it's what you take away from the stories and apply to your own life that's important. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Todd | 1/28/2014

    " Lots of thought provoking ideas are presented in Ken's book. If you are a person who gets caught up in nuance, to the point of being ineffective, then this may be a book for you. Beware the Simple Stick! "

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