What do you do at work when a hundred crises seem to be happening at the same time? Do you pick just one priority or try to put out every fire? How can you stay composed, figure out what really matters, and act decisively? When former U.S. Navy SEAL sniper Brandon Webb transitioned to civilian life, he struggled to get his first startup business off the ground. He raised millions for his new venture, only to lose it all as problems spiraled out of his control. In the wake of that failure, Webb realized that successful entrepreneurs need a skill he had already mastered: total focus. SEAL snipers define it as the ability to filter out noise and chaos so you can make life-or-death decisions under the extreme conditions of combat. If he could maintain total focus while staring through crosshairs at a man who might (or might not) be an Al Qaeda terrorist, surely he could do the same in the business world. So Webb started over, applying total focus to a new startup, a media company called Hurricane Group. His approach was so effective that in just five years, Hurricane grew to have a staff of over fifty, an audience in the tens of millions, and a valuation of more than $100 million. In this book, Webb teaches us to make better decisions under extreme pressure by emulating the habits of his fellow warriors, as well as other skills he learned on the job and from great friends and business leaders like Solomon Choi of 16 Handles, Matt Meeker of BarkBox, and Betsy Morgan of the Huffington Post and TheBlaze. For instance, you’ll discover: · The difference between total focus and tunnel vision is developing total situational awareness: the ability to spot opportunities and threats without getting distracted from your goal. · You can overcome indecisiveness and hesitancy by accepting violence of action: a decision to move forward with an imperfect plan, knowing that even the best-laid plans go wrong. · Entrepreneurs must learn to embrace the suck, refusing to quit when the going gets brutal, and recognizing that unexpected challenges may reveal your best shot at success. By following the tactics and wisdom of a generation of legendary snipers and business leaders, you’ll find the clarity of mind you need to accomplish your own mission—whatever it takes.
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Brandon Webb and John David Mann have been writing together for a decade, starting with their bestselling memoir The Red Circle. Their debut novel, Steel Fear, is their seventh book together and their first thriller. Webb is a combat-decorated Navy SEAL sniper turned entrepreneur who, as a U.S. Navy chief, he was head instructor at the Navy SEAL sniper school. Mann is coauthor of more than thirty books, including national bestsellers. His writing has won multiple awards, including the Living Now Book Awards Evergreen Medal for its “contributions to positive global change.”
John David Mann is an award-winning author whose titles include the New York Times bestseller Flash Foresight and the international bestseller The Go-Giver.
Johnathan McClain is an American actor, voice-over talent, and Earphones Award–winning narrator. He pursued stage acting in New York for a number of years and has appeared in many television series, including Law & Order: SVU, Medium, Scoundrels, and CSI: Miami. He also has several narration credits, including Lee Child’s Jack Reacher series and Jeremy Logan novels by Lincoln Child.