Developed by two Harvard brain experts—a scientific, accessible approach to achieving success by retraining your brain to win.
Do you ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life—you just need to develop the right brain for it.
In The Winner’s Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what—and demonstrate how little it has to do with IQ or upbringing.
Through simple everyday practices, Brown and Fenske explain how to unlock the brain’s hidden potential by establishing: • Balance: Make emotions work in your favor • Bounce: Create a failure-resistant brain • Opportunity Radar: Spot hot prospects previously hidden by problems • Focus Laser: Lock into what’s important • Effort Accelerator: Cultivate the drive to win
Along the way, they introduce you to dozens of interesting people who possess “win factors” (like the inventor of Whac-A-Mole™) and share surprising information, like why you should never take a test while wearing red.
The Winner’s Brain will not only give you an edge—it’ll motivate you to pursue your personal and professional dreams.
Download and start listening now!
"Finished this a whilllleeee back - interesting neurological perspective of the habits of those who are winners" — Steveb (4 out of 5 stars)
"Finished this a whilllleeee back - interesting neurological perspective of the habits of those who are winners"
“A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips.”
“A highly recommended read for anyone who wants to put positive thinking to good business.”
“Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable.”
“This book is not only for business folks, but artists, musicians, inventors, athletes—anyone who wishes to excel. The book is delightfully accessible…With this book as a guide, there’s no excuse for failure.”
" Interesting reading but not as informative as promised. There were a few tips for memorizing and focusing which I found useful. "
" Ideas are not bad but much of it was what the psychology says and little on strategies to implement. "
" Yeah. Not great. Not the sort of thing I would normally read, and certainly a book I felt very self-conscious about reading on the U-Bahn. But it was free, published by Harvard, and under 200 pages, so I chose optimism. Ehh. "
" The book covered basically what I already knew so I didn't find it that great, though it was nice to get a refresher on them. "
" Not much news that I haven't already read. "
Jeffrey Brown, PsyD, ABPP, is a psychiatry instructor at Harvard Medical School. Mark J. Fenske, PhD, a former research fellow at Harvard, is an assistant professor in neuroscience at the University of Guelph.
Mark J. Fenske, PhD, a former research fellow at Harvard, is an assistant professor in neuroscience at the University of Guelph. He lives in Ontario, Canada.
Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.
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