In this widely popular book, David Horsager presents the ultimate guide to earning, maintaining, and even rebuilding the most critical factor of every business relationship—trust.
In The Trust Edge, David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, Horsager shows that trust is quantifiable and brings dramatic results to businesses and leaders. In order to enjoy better relationships, reputations, retention, revenue, and results, leaders must implement the 8 Pillars of Trust: clarity, compassion, character, competency, commitment, connection, contribution, and consistency. Horsager explains how to establish trust by personally building these pillars. When they become part of who you are, your trustworthiness exudes from you in all your interactions.
Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted sales person, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!
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"This is a great book on doing business well. It applies the theme of building trust to every aspect of business life and even has some great advice on personal productivity. Lots of helpful case studies."
— Thomas (5 out of 5 stars)
“Incredibly vital message for today!”
— Zig Ziglar“David Horsager offers brilliant advice for today’s leaders.”
— Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive“The Pillars of Trust that Hosager outlines in this book were integral in helping our organizations lay a foundation for a culture exchange.”
— Lisa Stokes, president, Executive Women International“Read The Trust Edge and get some great strategies for building trust with the important people in your life.”
— Ken Blanchard, coauthor of Great Leaders Grow“I wholeheartedly support the lessons that David outlines in The Trust Edge.”
— Mike Tattersfield, president and CEO, Caribou Coffee Company“In all my hears of coaching, I learned that leadership starts with trust. David Horsager has a winning formula in this book.”
— Lou Holtz, ESPN analyst" A decent read with lots of practical examples reinforcing the need for developing and maintaining trust. 8 pillars are a constructive way to build trust. "
— Jeff, 5/6/2013" Must read for transformational leaders. "
— Penny, 12/24/2012