In this widely popular book, David Horsager presents the ultimate guide to earning, maintaining, and even rebuilding the most critical factor of every business relationship—trust.
In The Trust Edge, David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, Horsager shows that trust is quantifiable and brings dramatic results to businesses and leaders. In order to enjoy better relationships, reputations, retention, revenue, and results, leaders must implement the 8 Pillars of Trust: clarity, compassion, character, competency, commitment, connection, contribution, and consistency. Horsager explains how to establish trust by personally building these pillars. When they become part of who you are, your trustworthiness exudes from you in all your interactions.
Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted sales person, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!
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