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Download The Thank You Economy Audiobook

Extended Audio Sample The Thank You Economy, by Gary Vaynerchuk Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Gary Vaynerchuk Narrator: Gary Vaynerchuk Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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If this were 1923, this book would have been called Why Radio Is Going to Change the Game. If it were 1995, it would be Why Amazon Is Going to Take Over the Retailing World.

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy, it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers’ demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents’ day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won’t be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today’s markets.

Filled with Vaynerchuk’s irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

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Quotes & Awards

  • “It’s tempting to be fooled by Gary’s force-of-nature approach to the world and believe that the new marketing is just for hyperenergetic, over-the-top, insightful, fast-talking, wannabe football team owners. Not true. It’s for anyone who cares. Once again, Gary is generously showing the way, teaching by example, and making the truth obvious. Buy this book for your clueless boss.”

    Seth Godin, author of Linchpin

  • “[A] fascinating analysis…This is an important work that solidly sets the stage for any business or organization interested in maximizing today’s ubiquitous social media tools.”

    Library Journal

  • “Vaynerchuck has seen the future of marketing. The Thank You Economy shows how it’s built on both the time-honored techniques of listening to and appreciating customers and the newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.”

    Dick Costolo, CEO, Twitter

  • “Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!”

    Tony Hsieh, CEO, Zappos.com

  • “Appreciation is the secret to building sustainable businesses, and Gary has crystallized why it matters more than ever in the world of multi-platform commerce and media. If you want to build a great business, you should read this book.”

    Fred Wilson, cofounder, Union Square Ventures

  • A New York Times Bestseller
  • A USA Today Bestseller
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